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Open nowFirst seen 11 hours ago

Brand Manager (12-Month Maternity Cover | Consumer Health MNC)

The GMP Group1,427 open roles

Where
Singapore
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Your applicationOpen nowBrand Manager (12-Month Maternity Cover | Consumer Health MNC)The GMP Group · Singapore

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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.4%7 days
  4. 20.0%14 days
  5. 35.5%30 days
  6. 58.6%60 days
This job: first seen 11 hours ago

The posting

About our client

Our client is a leading global consumer health company whose household-name brands span oral health, pain relief, respiratory health and vitamins & supplements. Its Singapore team manages a portfolio of market-leading brands across retail, pharmacy and e-commerce channels.

About the role

You will step in for 12 months to lead an established brand portfolio for the Singapore market. You will own the brand plan, activation and execution, and drive share, sales and profit growth. This role suits an experienced brand manager who can take over a live plan quickly and deliver results from day one. Reporting to the Marketing Lead, Singapore.

Key responsibilities

  • Own and execute the annual brand plan for assigned brands, translating regional strategy into locally relevant campaigns.
  • Deliver share, sales and profit targets; track brand KPIs and recommend corrective action where needed.
  • Plan and run integrated 360° media and activation plans, including digital, social, in-store and e-commerce.
  • Lead new product launches, the promotion calendar and portfolio priorities.
  • Manage the advertising & promotion (A&P) budget and evaluate return on spend.
  • Brief and manage creative, media and digital agencies.
  • Use consumer insights and market data (e.g. Nielsen) to identify growth opportunities.
  • Work with Sales, Shopper and Expert (healthcare professional) Marketing, Medical/Regulatory, Supply Chain and Finance to deliver the plan.
  • Ensure all claims and materials meet regulatory and internal approval requirements.

Requirements

  • Degree in Marketing, Business or a related field.
  • 5+ years of brand management experience in a multinational FMCG or consumer health (OTC, VMS, oral care) company.
  • Proven record of building and executing brand plans that grew share and sales.
  • Hands-on experience launching new products and running large-scale campaigns.
  • Experience managing A&P budgets and agencies.
  • Strong commercial and analytical skills; comfortable with market data and P&L.
  • Experience in a regulated category (health, nutrition or personal care) is an advantage.
  • Available to start at short notice for a 12-month contract.

Additional Information

  • 12-month contract (maternity cover)
  • Hybrid working arrangement
  • Located in Buona Vista

GMP Recruitment Services (S) Pte Ltd | EA License: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766

By submitting your CV and personal data to The GMP Group, you consent to the collection, use and disclosure of your personal data for recruitment and employment-related purposes. This includes considering you for current and future roles, sharing relevant information with prospective employers, conducting reference checks, processing or transferring data across borders, and using recruitment technologies — including applicant tracking systems (ATS) and third-party AI-enabled tools — to process CVs and support candidate matching.

For more information on how we collect, use, disclose and protect your personal data, please refer to our Privacy Policy: https://www.gmprecruit.com/legals/

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