The posting
The Opportunity
More Nutrition is the #1 better-for-you nutrition brand in Germany and one of the fastest-growing brands in Europe, delivering +50% YoY growth, with over 2.5 mln active D2C customers. We are on a clear trajectory to become a €1.5Bn brand by 2027, and our D2C channel is one of the main engines to power this growth. We have built a best-in-class influencer-led acquisition model in Germany, and we are now scaling it across Europe.
We are looking for a Head of D2C (gn) to drive this engine, who is as comfortable in the numbers as they are in the strategy, who leads a team with high standards and genuine care, and who thrives in an environment where pace, ownership, and commercial impact are everything.
Your mission
As Head of D2C, you own the commercial performance of the More Nutrition D2C channel across all markets. You set the promotional strategy, own the topline and discount-level targets, lead the D2C team, and ensure that every market is activated with precision and ambition. You report directly to the Director of D2C and act as the operational and commercial backbone of the D2C function.
- Own the Commercial Performance of D2C: Own the commercial success of the D2C channel across all markets. Set ambitious revenue, discount level and customer targets, define the commercial roadmap, and ensure sustainable topline growth while protecting margin.
- Lead Commercial Planning & Trading: Own the end-to-end commercial calendar, including promotions, product launches, and key trading moments. Balance customer growth, commercial impact, and operational feasibility across all markets.
- Drive Forecasting & Business Performance: Lead forecasting, budgeting, and commercial planning processes. Monitor business performance, identify opportunities and risks early, and translate insights into decisive actions that improve commercial outcomes.
- Scale International Growth: Drive the commercial performance of international markets by adapting proven playbooks to local customer needs, setting clear performance expectations, and enabling scalable growth.
- Align Cross-Functional Execution: Bring together Marketing, CRM, Influencer, Product, Operations, Finance, and other key stakeholders around one integrated commercial plan, ensuring flawless execution across every customer touchpoint.
- Build a High-Performing D2C Function: Lead, develop, and grow the D2C team by creating a culture of ownership, high standards, collaboration, and continuous improvement.
- Continuously Improve Commercial Excellence: Establish a data-driven approach to commercial decision-making through rigorous performance analysis, experimentation, and optimization, ensuring the business becomes smarter with every campaign.
Your Qualifications
- 5+ years of experience in D2C, e-commerce, or commercial roles, ideally in a high-growth consumer brand, FMCG, or with a strong consulting foundation
- Proven ownership of commercial targets, budgets, and forecasts - you have built the plan, defended it to senior leadership, and delivered against it
- Strong financial and analytical instincts: you move fluidly between strategy and numbers, and you build forecasts that the business can actually rely on
- Track record of cross-functional leadership, pulling together diverse teams around a shared commercial plan and keeping them aligned under pressure
- Fluency in German and English
- A genuine passion for nutrition, health, or consumer brands - you understand why the More Nutrition community cares, and that shapes how you think about the business
Why choose us?
Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.
You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:
- Flexible working hours and remote work options
- Workation
- 28 days vacation/year
- Attractive employee discounts
About Us
The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.
ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.
TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.
This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!
