Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 5 days ago

Manager, Lifecycle Marketing - Lead Nurture

The Ritz-Carlton Yacht Collection38 open roles

Where
Ft. Lauderdale
Work mode
Hybrid
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowManager, Lifecycle Marketing - Lead NurtureThe Ritz-Carlton Yacht Collection · Ft. Lauderdale

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on The Ritz-Carlton Yacht Collection's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

9.5% of postings close within 7 days. Measured by our own scanner across the market. The Ritz-Carlton Yacht Collection postings stay open a median of 28 days.

Share of postings closed within
  1. 1.8%1 day
  2. 3.9%3 days
  3. 9.5%7 days
  4. 15.5%14 days
  5. 33.9%30 days
This job: posted 5 days ago

The Ritz-Carlton Yacht Collection median: 28 days open

The posting

Join the Ritz-Carlton Yacht Collection: Where Every Voyage is a Symphony of Luxury

Embark on an extraordinary journey with the Ritz-Carlton Yacht Collection, an exquisite extension of the renowned Ritz-Carlton brand, dedicated to redefining ultra-luxury hospitality at sea. As a "Lady or Gentleman" of our esteemed team, you'll be entrusted with the art of delivering the impeccable "Gold Standards" that have made the Ritz-Carlton an epitome of excellence across the globe.

The Essence of Excellence: The Gold Standards The Gold Standards are the bedrock of the Ritz-Carlton experience, setting us apart in the industry and establishing a legacy of unparalleled service. These standards embody the values and culture that define our brand, and serve as the compass guiding our every endeavor.

The Employee Promise

At The Ritz-Carlton, our Ladies & Gentlemen are the most important resource in our service commitment to each other and our guests.

By applying the principles of trust, honesty, respect, integrity, and commitment, we empower and nurture talent to the benefit of each individual and the company.

The Ritz-Carlton fosters a culture where all are valued, quality of life is enhanced, individual aspirations are fulfilled, and The Ritz-Carlton Mystique is strengthened.

Join us on a journey where every day is a testament to the highest standard of luxury and service. Apply now and be part of an unparalleled legacy in hospitality.

Job Summary

The Manager, Lifecycle Marketing, Lead Nurture, is responsible for maximizing revenue from The Ritz-Carlton Yacht Collection's lead database through strategic email marketing. This is a results-driven role where you'll own the lead nurture email program end-to-end—from strategy and segmentation through testing, deployment, and performance optimization.

You'll drive innovation in how we engage leads at scale by building and optimizing lead nurture journeys, using batch and blast programs to test, learn, and identify strategic opportunities. Your testing strategy, audience insights, and optimization recommendations will directly impact conversion and revenue—you'll see the impact of your ideas immediately and own the numbers.

This role is for someone who is motivated by data-driven insights and excited about testing and optimizing email strategy. You'll work closely with the Digital Marketing, Reservations and Creative teams to develop lead nurture strategies that drive measurable results. If you're interested in taking a strategic approach to lead engagement, seeing the direct impact of your work, and helping evolve how we nurture leads at scale, this is a great fit.

Lifecycle Campaign Strategy, Lead Nurture & Revenue Optimization (Core Responsibility)

  • Drive the strategic direction of batch-and-blast, lead nurture, and reactivation programs, with a focus on increasing engagement, conversion, and incremental revenue from first-party data.
  • Develop quarterly campaign and testing plans for lead nurture, reactivation, and batch-and-blast programs, using performance insights and business priorities to recommend opportunities for optimization and incremental revenue.
  • Proactively identify opportunities to improve how prospects are nurtured across the consideration journey, including audience segmentation, messaging, cadence, sequencing, offers, and channel strategy.
  • Build and maintain a testing roadmap across subject lines, send time, content, messaging, campaign sequencing, audience targeting, offers, and personalization.
  • Design tests with clear hypotheses, audience definitions, control and test groups, success metrics, and measurement plans prior to launch.
  • Evaluate test and campaign performance, identify meaningful trends and opportunities, and recommend which learnings should be scaled into future programs.
  • Expand testing and personalization beyond email as capabilities evolve, including direct mail, paid media, website personalization, and outbound call campaigns.
  • Partner with Analytics, Data, Reservations, Brand, Digital, Paid Media, and other cross-functional teams to translate audience insights and business needs into actionable campaign opportunities.
  • Partner with the SFMC Analyst to define audience segments, measurement requirements, and technical specifications needed to support campaign and testing strategies.
  • Maintain a centralized testing and learning log to document results, winning approaches, and key learnings that can be applied across future campaigns.
  • Present campaign performance, test results, key insights, and recommended next steps to Lifecycle leadership and relevant cross-functional partners.
  • Continuously optimize lead nurture and reactivation programs based on performance data, testing results, guest behavior, and evolving personalization capabilities.

Competency

Education

  • BA or equivalent experience required

Experience

  • 6 –10 years of experience in digital marketing with a focus on email marketing, A/B testing, and campaign optimization
  • Marketing automation platform and lifecycle marketing experience required
  • Lead nurture and/or demand generation experience strongly preferred
  • Travel/hospitality industry experience preferred
  • Strong analytical and testing mindset; ability to design rigorous experiments, interpret data, and calculate statistical significance
  • Strategic thinker who can develop comprehensive lead nurture strategies aligned with business objectives
  • Ability to create clear, compelling strategic briefs that translate business strategy into creative requirements and messaging direction
  • Familiarity with marketing automation platforms and email marketing technologies (SFMC experience a plus); able to partner effectively with SFMC Analyst on technical implementation
  • Results-driven mentality—obsessed with revenue impact and driving measurable outcomes
  • Strong project management and prioritization skills; ability to manage multiple campaigns and tests simultaneously
  • Experience with Google Analytics
  • Comfortable communicating results and recommendations to leadership partners; able to translate data into clear strategic direction
  • Self-starter with ability to function independently, drive initiatives forward, and thrive in a fast-paced environment
  • Email marketing fundamentals (list management, deliverability, best practices)

The Ritz-Carlton Yacht Collection is an Equal opportunity, inclusive employer and will consider all applicants for employment with the Company on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against The Ritz-Carlton Yacht Collection's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on The Ritz-Carlton Yacht Collection's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    The Ritz-Carlton Yacht Collection's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.