The posting
TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.
Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.
You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.
This is a unique opportunity to lead TikTok's commercial growth in Greece with real ownership and strategic influence. This team is responsible for the local go-to-market strategy, building key partnerships with leading brands and agencies, and sits alongside the wider FRITES (France, Italy & Spain) commercial teams. The role offers the agility of a high-growth market combined with the backing of one of the world's most innovative tech platforms. It's an ideal step for a commercial leader looking to make a visible impact while accelerating their international career.
The Country Lead is responsible for building long term partnerships with Greek clients and agencies, and to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging, creating a seamless experience for our users and developing deep connections with our brands.
The Country Lead will manage a team consisting of Brand Partnership Managers, Client Solutions Managers and Agency Partnership Managers.
Responsibilities: - Identify new business opportunities to partner with TikTok - Lead and grow local and global client relationships with product adoption and scaled solutions - Help deepen penetration in the market - Be instrumental in the external narrative of TikTok in the market - Collaborate cross functionally to ensure improvement for product, process and client relationships - Analyse campaign performance to constantly give feedback on optimised media solutions
Leadership: - Drive growth for the advertising business in the country - Work with the international leadership committee to design and implement sales and growth strategy - Partner with internal stakeholders to ensure the balance of both revenue and user growth by introducing constructive fact-based proposals - Responsible for people management including recruitment, talent development, organisational change and performance management
Minimum Qualifications: - Demonstrated track record of achieving and exceeding revenue goals - Experience in sales and digital media within media/tech companies - Strong experience in hiring, managing, and developing individual contributors - Proven experience in presenting to executive audiences - Excellent verbal and written Greek to communicate with clients in the Greek market.
Preferred qualifications: - Experience analysing campaign data and delivering recommendations - Self-starter, fast learner



