The posting
The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.
We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.
You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.
About the team TikTok Shop is building a discovery-led commerce experience that connects content, creators, sellers, and consumers. The Business Development team plays a central role in scaling TikTok Shop’s seller ecosystem in Germany and Europe, helping brands, merchants, and partners grow on the platform through structured acquisition, activation, and growth initiatives. We are looking for an analytical and execution-driven Business Development Analyst, to support business growth across key categories including Fashion, Beauty, and Home & Living. This role is ideal for someone who can turn market and seller insights into practical BD projects, work with cross-functional teams, and help build scalable mechanisms for seller success in a fast-moving marketplace environment. Responsibilities - Analyze key business development opportunities in terms of acquisition channels, seller clusters, and category dynamics across major industries in Germany and Europe. - Identify high-potential seller segments across different tiers and business sizes, and translate insights into clear BD priorities and action plans. - Develop effective BD projects to support seller acquisition and early incubation across strategic categories. - Design seller incentives and commercial initiatives for seller acquisition - Implement online and offline BD and Marketing initiatives, including seller engagement programs, industry events, and partner-facing activities - Set up metrics, dashboards, and tracking mechanisms to monitor the success of different BD efforts - Prepare structured business updates, performance analysis, and recommendations for internal stakeholders.
Minimum Qualifications: - Strong analytical and problem-solving skills, with the ability to break down business questions into clear insights, priorities, and next steps. - Experience in business development, strategy, operations, category management, consulting, or a related analytical role. - Comfortable working with data to identify trends, evaluate business opportunities, and measure performance against defined success metrics. - Strong execution capability, with the ability to manage multiple workstreams in a fast-paced and evolving environment. - Excellent communication and stakeholder management skills; able to work effectively with cross-functional and cross-regional teams. - High ownership, attention to detail, and a proactive, hands-on working style. - Fluency in English and German, both written and spoken.
Preferred Qualifications: - Experience in e-commerce, marketplace, social commerce, retail, consumer goods, digital platforms, or online advertising. - Familiarity with the German or broader European seller, brand, or merchant ecosystem, especially in Fashion, Beauty, FMCG or Home & Living. - Experience designing or supporting seller incentives, growth programs, commercial campaigns, or go-to-market initiatives. - Experience with BI tools, dashboards, SQL, Excel, or other data analysis tools. - Prior experience in a high-growth technology company, international business environment, or role involving local implementation of regional/global initiatives.
