The posting
Life tastes better with ice cream
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.
What truly sets us apart is how we work.
We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.
We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
The role
As Key Account Manager for Colruyt Group & Hard Discount, you will lead one of the largest and most strategic customer partnerships within the Belgian Ice Cream business. This role requires strong commercial leadership, strategic thinking and the ability to manage complex customer dynamics in a highly competitive retail environment.
In this role, you will operate as the end-to-end business owner for your customers, combining strategic thinking, commercial leadership and flawless execution. You will develop and execute customer strategies, shape long-term growth opportunities and lead complex negotiations that create sustainable value for both Magnum Ice Cream Company and your customers.
Success in this role requires the ability to influence senior stakeholders internally and externally and build strong partnerships at all levels of the organization. You will work closely with Belgian leadership teams as well as European commercial teams to maximize growth opportunities, accelerate innovation and strengthen our position with key retail partners.
This is a role for someone who enjoys combining strategic thinking with hands-on execution, can navigate complexity with confidence and isn't afraid to challenge the status quo. You'll have high visibility across the organization, significant ownership and the opportunity to make a real impact on our business results.
What you'll be responsible for
As Key Account Manager, you will act as the commercial owner and primary strategic contact for Colruyt Group and Hard Discount customers.
Commercial Ownership & P&L Accountability
- Own a significant customer portfolio and lead the delivery of turnover, profit, market share and customer performance targets.
- Develop and execute ambitious customer business plans aligned with company objectives.
- Manage the full customer P&L and optimize commercial investments to maximize sustainable growth and return.
Strategic Customer Leadership
- Define and execute short- and long-term customer strategies based on shopper, category and customer insights.
- Identify new growth opportunities and build strategic initiatives that strengthen both customer partnerships and business performance.
- Shape the long-term growth agenda with customers, including innovation, assortment, pricing and promotional strategies.
Negotiation & Value Creation
- Lead complex annual negotiations and trading term discussions with senior customer stakeholders.
- Secure agreements that deliver mutual growth while protecting profitability and strategic priorities.
- Build compelling customer propositions based on facts, insights and value creation principles.
Customer & Channel Development
- Drive excellence in assortment, promotion, visibility, pricing and execution.
- Translate category and shopper insights into winning activation plans.
- Accelerate business performance through innovation launches and category growth initiatives.
Strategic Internal Leadership
- Act as the voice of the customer within the organization.
- Influence key business decisions through strong commercial acumen, customer understanding and data-driven recommendations.
- Align local, European and cross-functional teams around common growth priorities and ensure flawless execution.
Performance Management
- Continuously monitor business performance and proactively identify opportunities and risks.
- Lead corrective actions when needed and relentlessly pursue growth and profitability targets.
- Establish a culture of accountability and performance excellence across all stakeholder groups involved.
We're looking for someone who
- Minimum 5 years of relevant FMCG experience within Key Account Management, Category Management or other commercial leadership roles.
- Proven success managing large and strategically important retail customers.
- Strong track record in leading complex annual negotiations and delivering sustainable business growth.
- Demonstrated ownership of commercial P&Ls and investment decisions.
- Deep understanding of retailer economics, category management and revenue growth management.
- Experience influencing senior stakeholders both internally and externally.
- Strong ability to navigate and succeed in a matrix organization.
- Experience working with European and/or global stakeholders is an advantage.
- Fluent in Dutch, French and English.
- Entrepreneurial mindset with a strong sense of ownership and accountability.
Skills
- Customer relationship management
- Commercial acumen and deal structuring
- Advanced customer negotiation and influencing skills
- Analytical thinking and data-driven decision-making
- Strategic account leadership
- Financial and P&L ownership
- Revenue growth management
- Business Intelligence
- Business execution excellence
- Executive stakeholder management
- Cross-functional leadership
- Problem solving
- Project management
- Entrepreneurial mindset
Leadership
- You think and act like a business owner.
- You combine strategic vision with strong executional discipline.
- You are comfortable operating in complex and high-pressure environments.
- You challenge constructively and influence without authority.
- You build strong partnerships while holding high performance standards.
- You use insights and data to make impactful decisions.
- You inspire others through ownership, energy and resilience.
- You continuously look for opportunities to improve how we win in the market.
Why join us?
This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!
You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.
- Roles with real accountability and visible impact
- Free to move fast, experiment and challenge how things are done
- Continuous learning and development as the business grows
- Reward linked to performance and contribution.
Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.
Ready to build the future of Ice Cream?
If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.
If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.
Additional information
The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.
