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3WW8VX5V | TikTok内容运营主管-雅加达

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This job: first seen 14 hours ago

The posting

【职责描述】 1、制定我司箱包品牌在TIKTOK平台的内容增长策略,提升账号内容丰富度及厚度,为内容曝光量、质量和GMV转化结果负责; 2、结合平台属性及用户需求,根据营销和推广目的,策划并运营账号内容,包含日常及营销大促节点活动,确保账号及视频数据的增长; 3、分析活动及视频数据,监控视频运营效果,定期对目标进度进行跟进,对行业及平台热点内容进行捕捉; 4、负责印尼TIKTOK账号的内容素材制作(拍剪),输出具备本土化和原生感的素材内容; 5、协同直播运营团队生产制作高光时刻内容,确保优质直播素材的使用和转化最大化。

【任职要求】 1、大专及以上学历,若有优质经历者,学历可适当放宽;英语口语流利,可日常沟通; 2、熟练使用短视频拍摄设备(相机及手机)和剪辑软件(PR/Capcut),有短视频拍剪制作团队初级管理水平; 3、具备TikTok/IG一年及以上短视频内容运营&内容制作经验,具备良好的创意策划及内容运营能力,有内容敏锐度; 4、了解TIKTOK平台内容及流量分发机制,数据处理及分析能力强,能根据数据指标持续优化运营策略。

[Duties and Responsibilities] 1, the development of our luggage brand in the TIKTOK platform content growth strategy, enhance the account content richness and thickness, for the content exposure, quality and GMV conversion results are responsible for; 2, combined with the platform attributes and user needs, according to the marketing and promotional purposes, planning and operation of the account content, including the daily and marketing promotional node activities, to ensure that the account and the growth of video data; 3, analyze the activities and video Data, monitor the video operation effect, regularly follow up on the progress of the goal, the industry and the platform hot content capture; 4, responsible for the Indonesian TIKTOK account content material production (shooting and cutting), the output of the material content with a sense of localization and originality; 5, collaborate with the live broadcasting operations team to produce and produce the content of the highlights of the moment to ensure that the use of high-quality live broadcasting material and maximize the conversion.

[Requirements ] 1, college degree or above, if there is quality experience, education can be appropriately relaxed; fluent in spoken English, can daily communication; 2, skilled in the use of short video shooting equipment (camera and cell phone) and editing software (PR/Capcut), short video shooting and cutting production team primary management level; 3, with TikTok / IG one year and more short video content operation & content production experience, with good creative planning and content operation capabilities, content acumen; 4, understanding of TIKTOK platform content and traffic distribution Mechanism, strong data processing and analysis skills, able to continuously optimize the operation strategy according to data indicators.

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