The posting
Sales Engineer (Wire Bonding / Semiconductor Packaging Malaysia)
Location: Malaysia (covering Malaysia & SEA)
Reporting to: Regional PM
Type: Full-time
Company Background
The company specializes in ceramic bonding tools and advanced ceramic products used in semiconductor packaging and have manufacturing and R&D bases in Shenzhen and Hefei.
Role Overview
This role focuses on promoting and supporting ceramic bonding wedges used in wire bonding applications, especially for Semiconductor Assembly & Packaging customers in Malaysia and Southeast Asia.
The position combines technical understanding + customer interaction + commercial execution.
Key Responsibilities
1. Sales & Market Development
- Promote bonding wedge products to semiconductor customers in Malaysia and nearby markets
- Identify new business opportunities and expand customer base
- Maintain long-term customer relationships
- Regularly visit customers, understand bonding process requirements and challenges
- Collect market and competitor information
2. Technical Support
- Provide bonding-tool introductions and product presentations
- Participate in technical discussions and bonding evaluations
- Understand customer bonding parameters, materials and process flow
- Support customers in product selection, evaluation and adoption
- Coordinate technical support with HQ engineering team
- Provide pre-sales and after-sales application support
Qualifications
- Diploma/Bachelor degree or above (engineering background preferred)
- Experience in semiconductor packaging or bonding (Wire Bond, Die Bond, etc.)
- Knowledge of bonding tools or bonding process strongly preferred
- Strong communication ability and willingness to interact with customers
- Able to understand technical requirements and translate to product solutions
Preferred Experience
- Wire Bond process (Thermosonic bonding / wedge bonding)
- FOA / assembly & test environment
- Process optimization, DOE, yield improvement
- Customer support exposure
Soft Skills
- Technical curiosity and willingness to learn new products
- Strong communication and problem-solving ability
- Comfortable interacting with customers and suppliers
- Self-driven and able to independently manage activities
Travel
- Mainly domestic Malaysia customer visits
- Occasional Southeast Asia travel
Why This Role
- Growing application in semiconductor packaging
- Advanced ceramic bonding tools with high technical depth
- Opportunity to work closely with customers and industry leaders
- Suitable for engineers who want to move toward technical sales / application support
Interview Process
- 2 rounds



