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Open nowFirst seen 3 days ago

W369XRW6 | Country General Manager – Thailand (Restaurant Franchise Expansion)

TTUKoffer137 open roles

Where
Remote
Work mode
Remote
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Your applicationOpen nowW369XRW6 | Country General Manager – Thailand (Restaurant Franchise Expansion)TTUKoffer · Remote

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: first seen 3 days ago

The posting

Job Title

Country General Manager – Thailand (Restaurant Franchise Expansion)

Location

Thailand (Based in Thailand; frequent international travel required)

Reporting To

General Manager, Overseas Business Division

Company Overview

A rapidly growing international Chinese restaurant group is seeking a highly experienced Country General Manager to lead its Thailand market expansion.

The brand operates over 2,600 locations across 360+ cities globally and is recognized as one of the fastest-growing players in the quick-service restaurant industry. The company manages a fully integrated business model covering franchise management, product development, supply chain, and restaurant operations.

With strong international momentum, Thailand is positioned as a key strategic growth market.

Position Overview

The Country General Manager will be fully responsible for building and scaling the franchise system in Thailand. This role requires a strategic leader with deep franchise expertise, strong local market knowledge, and proven cross-border management experience.

The successful candidate will drive market entry strategy, franchise development, operational excellence, brand localization, and team building to achieve 3–5 year growth objectives.

Key Responsibilities

Franchise Strategy & Development

  • Develop 3–5 year franchise expansion strategy for Thailand
  • Design differentiated market entry plans and annual development targets
  • Build and manage local franchise development networks
  • Lead franchise partner sourcing, qualification, and contract negotiation

Franchise Policy & Investment Model

  • Optimize investment model and revenue-sharing mechanisms
  • Strengthen brand attractiveness and franchisee retention

Store Development & ROI Management

  • Oversee site selection evaluation and approval
  • Ensure build-out standards and pre-opening execution
  • Monitor single-store return on investment

Operations & Performance Management

  • Supervise SOP implementation
  • Improve operational efficiency via training, store audits, and data monitoring
  • Establish franchisee tier management system
  • Organize franchise summits and performance reviews

Localization & Brand Development

  • Drive product localization (taste adaptation, religious considerations, etc.)
  • Collaborate with R&D on menu optimization
  • Develop regional marketing strategies
  • Oversee social media strategy and KOL partnerships

Risk & Compliance

  • Establish crisis management protocols
  • Manage major customer complaints and public relations issues
  • Ensure compliance with local regulations (food safety, labor law, tax)

Team Leadership

  • Build and lead local teams (franchise development, operations, construction)
  • Establish KPI and performance evaluation systems
  • Align local execution with HQ strategic objectives

Requirements

  • Bachelors degree or above (MBA preferred)
  • 10+ years in chain restaurant industry
  • 5+ years senior leadership experience in multinational franchise systems
  • Deep expertise in full franchise lifecycle (development, construction, operations)
  • Strong knowledge of Thailands business ecosystem and regulatory environment
  • Data-driven decision-making capability
  • Proven cross-cultural leadership experience
  • Ability to align HQ strategy with local execution

Compensation

  • Annual salary: Open (based on experience)
  • Monthly reference range: RMB 30,000 – 60,000 equivalent
  • Equity incentive plan
  • Senior international leadership career path
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