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Open nowFirst seen 3 days ago

X99VYY83 | Head of TikTok Live Operations (North America)

TTUKoffer137 open roles

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Your applicationOpen nowX99VYY83 | Head of TikTok Live Operations (North America)TTUKoffer

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12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: first seen 3 days ago

The posting

Job Title:

Head of TikTok Live Operations (North America)

Location:

North America (Preferred: West Coast, US)

Employment Type:

Full-time

Job Overview

We are seeking an experienced Head of TikTok Live Operations to lead and build our TikTok Live business in the North American market. This role is a 0–1 leadership position, responsible for end-to-end live commerce strategy, execution, and team building, with full ownership of live GMV and performance.

This is a high-impact role reporting directly to senior leadership, ideal for candidates with strong overseas live commerce experience and a proven track record of delivering results.

Key Responsibilities

  • Own the overall TikTok Live business in North America, including: Live studio setup and operations Live commerce strategy and execution Product selection and merchandising strategy Live marketing mechanics and paid traffic integration
  • Build and manage the live commerce team from scratch, including: Hosts / streamers Influencer & creator collaborations Live operations and product teams Post-sale and operational coordination
  • Establish SOPs, training systems, and performance management processes
  • Lead TikTok content and live strategy across: Live streaming Influencer-led live sessions Brand-owned live accounts
  • Analyze performance data (GMV, conversion rate, ROI, traffic efficiency) and continuously optimize strategies to improve results
  • Collaborate cross-functionally with marketing, supply chain, and operations teams

Qualifications

  • Bachelors degree or above
  • 5–10 years of relevant experience in live commerce, content commerce, or social e-commerce
  • Proven experience in planning and executing live streaming campaigns with measurable GMV results
  • Strong team-building and people management experience
  • Excellent data analysis and problem-solving skills
  • Strong understanding of TikTok ecosystem, especially TikTok Live and TikTok Shop
  • Fluent in English (working proficiency required)
  • Able to travel frequently or be based overseas long-term
  • Highly results-driven, resilient, and comfortable working in a fast-paced environment

Preferred Qualifications

  • Based in the US with citizenship or permanent residency (green card)
  • Prior experience building live commerce operations in North America
  • Experience with cross-border DTC or global consumer brands
  • Familiar with both influencer-led and brand-owned live streaming models

Interview Process

  • 2 interview rounds TikTok / Live Commerce Lead Executive Leadership (COO level)
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