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Open nowPosted 32 days ago

Social Media Marketing Specialist (Uplay)

Ucom32 open roles

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Your applicationOpen nowSocial Media Marketing Specialist (Uplay)Ucom

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Ucom's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Ucom postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 32 days ago

Ucom median: 1 days open

The posting

Key Responsibilities

  • Grow and manage Uplay’s online social presence to increase brand awareness and customer engagement
  • Develop and execute a bold, innovative social media strategy that positions Uplay as Ucom’s TV and media platform.
  • Oversee and actively participate in content creation, storytelling, and campaign execution across Facebook, Instagram, and TikTok to directly drive engagement and follower growth
  • Create high-quality, engaging content—including short-form videos, reels, static posts, stories, and captions—that aligns with brand voice, tone, and visual guidelines
  • Interact and engage with our audience and respond to inquiries
  • Optimize and analyze posts for engagement
  • Manage day-to-day posting, scheduling, publishing, and profile optimization (including bios and highlights)
  • Schedule posts at optimal times for maximum reach
  • Assist in the planning and execution of social media campaigns
  • Support product launches, promotions, and campaigns through targeted social content
  • Partner with marketing and product teams to align social media with broader brand goals.
  • Keep up-to-date with industry trends, social media best practices, and platform updates
  • Use social media analytics tools to track the performance of campaigns and content.
  • Provide regular reports on key metrics and insights to evaluate the success of social media efforts.

Requirements

  • At least three years of experience in a social media management roles
  • Ability to tell engaging stories with posts and pics
  • Creative, out-of-the-box mindset
  • Awareness of the latest trends across social platforms
  • Organizational skills and attention to detail
  • Demonstrated ability to create engaging short-form video and written content
  • Excellent copywriting, storytelling, and communication skills
  • Direct experience working with some/all of the following: Instagram, TikTok, Facebook
  • BA|BS degree or equivalent work experience
  • Written and verbal communication skills of Armenian and English, Russian
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