The posting
Job Description
The way that companies share their stories with the world in the age of AI-powered search is changing every day. In that context, the Lead Analyst, AI and Technology, is responsible for empowering the UL Solutions' Corporate Communications function to identify, adopt, and optimize technologies that enhance the company’s ability to communicate its core identity. This role serves as a key resource for advancing the department's AI, Generative Engine Optimization (GEO), and analytical capabilities, working closely with the Comms Leadership Team and across the corporate comms function.
The primary function of this role is to help enable the corporate communications team to better influence the visibility and discoverability of UL Solutions as a thought leader within AI and Large Language Model (LLM)-powered search, which includes supporting efforts to measure and improve those outcomes. To do so, this individual evaluates emerging technologies, develops measurement frameworks, and supports the adoption of new tools and capabilities across the communications function.
The ideal candidate combines an understanding of communications and content ecosystems with expertise in technology, analytics and emerging digital trends. All industries will be considered, however it is likely the ideal candidate comes from an established agency or a tech-enabled in-house role at a fast-moving startup or growing public company. Regardless of industry background, this individual is naturally curious, highly collaborative and passionate about translating insights on new technologies into tactics and strategies that will help Corporate Communications operate more effectively and deliver greater impact.
Responsibilities
AI and GEO Leadership
- Develop insights and recommendations that help improve the discoverability, visibility and effectiveness of communications content within AI-powered environments.
- Support the development and evolution of Corporate Communications' GEO capabilities, including best practices, measurement approaches and reporting frameworks.
- Monitor and analyze trends related to AI-powered search, LLM answer engines and digital content discovery.
- Evaluate how communications activities influence organizational visibility within AI-generated responses and emerging search experiences.
Measurement and Insights
- Develop insights and reporting that help senior leaders evaluate the impact of communications activities, technology investments and GEO initiatives.
- Analyze data, trends and performance indicators to generate actionable insights and recommendations for communications leaders.
- Translate complex data into clear, compelling insights that support strategic decision-making.
Technology and Tools
- Lead efforts to evaluate, procure and implement new technologies and tools across the corporate communications teams to help improve the effectiveness of internal and external functions.
- Partner with communications leaders and colleagues to identify practical applications for AI and emerging technologies across the function.
- Monitor emerging technology trends and translate opportunities into actionable recommendations, pilot programs and scalable solutions.
Qualifications
Education
- Bachelor's degree in Communications, Marketing, Business, Data & Analytics, Information Systems, Technology, or a related field.
Required Experience
- Professional background in communications, public relations, marketing, digital marketing, marketing operations, analytics, or a related field.
- Experience with communications measurement, content analytics, SEO, GEO or digital content performance.
- Demonstrated ability to communicate complex concepts and recommendations to both technical and non-technical audiences.
Preferred Experience
- Experience developing dashboards, measurement frameworks, reporting programs or performance metrics.
- Experience supporting communications, marketing, content, digital or related business functions.
- Experience with artificial intelligence, automation, generative AI tools or emerging technology applications.
- Experience evaluating emerging technologies and translating trends into practical business applications.
Knowledge, Skills and Abilities
- Knowledge of AI, GEO, digital content discovery and emerging communications technologies.
- Strong analytical, critical thinking and problem-solving skills.
- Ability to influence, collaborate and build relationships across teams..
- Strong written, verbal and presentation communication skills.
- Demonstrated curiosity, adaptability and commitment to continuous learning.
What you’ll experience working for ULS
UL Solutions has been pioneering change since 1894 and we’re still leading the way. From day one, we’ve blazed a trail protecting the planet and everyone on it. Our teams have influenced billions of products, plus services, software offerings and more. We break things, burn things and blow things up. All in the name of safety science.
That’s where you come in — because none of it could happen without you. It takes passion to protect people, problem-solving to safeguard personal data and conviction to make the world a more sustainable place. It takes bold ideas and brilliant minds to build a better world for future generations across the globe.
This is more than a job. It’s a calling. A passion to use our expertise and play our part in creating a more secure, sustainable world today — and tomorrow. As a member of our safety science community, you’ll use your ideas, your energy and your ambition to innovate, challenge and ultimately, help create a safer world.
Everyone here is unique. But we’re also a global community, working together to help create a safer world. Join UL Solutions and you can connect with the brightest minds in the business, all bringing their distinct perspectives and diverse backgrounds together to deliver real change.
Empowering our customers to keep the world safe means thinking ahead. It means investing in training and empowering our people to learn and innovate. At UL Solutions, we help build a better future — one where everyone benefits.
Join UL Solutions to be at the center of safety. To learn more about us and the work we do, visit UL.com
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $120,000 to $140,000 USD and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 20% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday and personal days (totaling 12 days) and sick time off (72 hours).
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About Us
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
We may not help develop smart homes of the future, inspect the New Year’s Eve ball or work in state-of-the-art labs… but we do tell people about it. It’s our brand, stories and campaigns that drive the growth of our business, open us up to new opportunities and let the world know how we’re making a difference. Our full-service team, which includes award-winning in-house creatives, collaborates to share ideas, tell our story and connect with people around the world. Join our team and spread the word about an organization that’s working at the forefront of innovation to shape a safer world.
