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Open nowPosted 3 days ago

Marketing Manager, Public Fund Services

Ultimus44 open roles

Where
2 Easton Oval, Columbus, OH 43219, USA
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Your applicationOpen nowMarketing Manager, Public Fund ServicesUltimus · 2 Easton Oval, Columbus, OH 43219, USA

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

14.0% of postings close within 7 days. Measured by our own scanner across the market. Ultimus postings stay open a median of 21 days.

Share of postings closed within
  1. 2.3%1 day
  2. 4.7%3 days
  3. 14.0%7 days
  4. 22.5%14 days
  5. 38.3%30 days
  6. 59.0%60 days
This job: posted 3 days ago

Ultimus median: 21 days open

The posting

SUMMARY We are seeking a Marketing Manager, Public Fund Services to support the growth of Ultimus Fund Solutions’ registered fund business. This role is responsible for developing and executing product- and segment-specific marketing programs that support awareness, engagement, and sales enablement for public fund clients and prospects.

KEY ACCOUNTABILITIES Strategy

Develop segment-specific marketing strategies for Ultimus Public Fund Services including ETFs, mutual funds, and retail alternatives in collaboration with marketing, sales, and public fund leadership.

Help define messaging and positioning for Public Fund Services across channels including hosted events, website, social media, paid media, industry publications, and through co-marketing initiatives.

Identify campaign themes aligned to market developments, product, and sales priorities.

Help define ideal client profiles for registered fund prospects and develop account‑based marketing strategies that prioritize high‑value accounts, consultants, influencers, and buying groups. Help define and manage marketing budget for Ultimus Public Fund Services. Participate in annual strategy planning with commercial and private fund services business leadership. Ongoing audit of key competitor activities. Participate in relevant monthly product steering committee meetings.

Content and campaign execution

Collaborate on creation of editorial calendar (annual, quarterly, monthly) and manage distribution of high-quality content across the public fund business and various customer segments.

Create blogs, whitepapers, case studies, webinars, videos, and collateral for public fund audiences.

Partner with subject matter experts to translate technical and regulatory topics into clear market-facing content.

Develop sales enablement materials including pitch decks, fact sheets, and product overviews. Lead the strategy for public funds industry events including pre-event outreach and post-event lead nurturing to ensure maximum ROI from sponsorships. Occasionally join sales and business teams at key events.

Digital and integrated marketing

Collaborate with demand generation and corporate marketing on digital campaigns, press releases, and landing pages.

Support webinar and virtual event development, promotion, and follow-up.

Performance tracking and optimization

Monitor engagement and campaign metrics and provide insights to leadership.

Refine messaging and content based on performance data and sales feedback. May perform other duties as required and assigned.

EDUCATION AND EXPERIENCE

Bachelor’s degree in Marketing, Communications, Business or related field. 5-7 years experience in B2B digital marketing, ideally in financial services. Excellent communication skills, with the ability to simplify complex technical concepts for various audiences. Strong stakeholder management skills. Travel may be required up 10%.

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