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Open nowPosted 243 days ago

Assistant Manager - Business Development

Varun Beverages Limited (VBL)27 open roles

Where
Colombo, Western, Sri Lanka
Work mode
On site
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Your applicationOpen nowAssistant Manager - Business DevelopmentVarun Beverages Limited (VBL) · Colombo, Western, Sri Lanka

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Varun Beverages Limited (VBL)'s own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

13.4% of postings close within 7 days. Measured by our own scanner across the market. Varun Beverages Limited (VBL) postings stay open a median of 5 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.6%3 days
  3. 13.4%7 days
  4. 21.6%14 days
  5. 36.2%30 days
  6. 59.0%60 days
This job: posted 243 days ago

Varun Beverages Limited (VBL) median: 5 days open

The posting

Job Description

Job Profile

  • Achieve sales and volume targets while driving growth in the Organized Trade channel (Modern Trade & HORECA).
  • Develop new business opportunities and onboard key accounts such as hotels, restaurants, and cafés.
  • Build and maintain strong relationships with customers and conduct regular business reviews.
  • Plan and execute trade promotions, campaigns, and visibility initiatives to strengthen brand presence.
  • Ensure product availability, proper merchandising, and effective in-store execution.
  • Monitor competitor activities, market trends, and provide insights to support channel growth.
  • Manage trade spend and ensure promotions are executed within the approved budget.

Personal Profile

  • Have a Professional qualification in marketing preferably SLIM or a degree from a recognized university.
  • 3–6 years’ experience in FMCG/Beverage sales, preferably in Organized Trade.
  • Experience managing Modern Trade and HORECA key accounts (supermarkets, hotels, restaurants).
  • The ideal candidate will have strong customer relationship, strategic planning, negotiation, and execution skills.
  • Data-driven decision making and analytical skills.
  • Able to work in a fast-paced FMCG environment with willingness to travel across regions.
  • Good knowledge of MS Excel and sales reporting tools.
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