The posting
Job Description
POSITION SUMMARY
The ERS Marketing Intern will work on a broad set of projects supporting the four key responsibilities of the ERS Marketing team including customer engagement, strategic research/planning, content marketing, and sales enablement. A variety of projects within those areas of responsibilities will be assigned throughout the hiring period. Projects including content development, digital marketing support, industry event execution and support, AI application, program execution, and market/competitive research. This role will work with cross-functional teams including sales, operations, legal, and EH&S teams.
RESPONSIBILITIES
MARKETING ANALYSIS PROJECTS:
Customer information analysis – Work to improve the quality of our customer contacts within our lead management tools; Analyze our database to generate customer targets / lists to support marketing campaigns and program execution
IIR analysis – Analyze these resources to identify potential contacts based on target criteria and work with Inside Sales Team to target these accounts
Market analysis – Research and analyze the electrical testing and maintenance markets to better guide future growth planning. What is our market size? What segments/ regions/ industries present the highest CAGR for us? Develop marketing dashboards
MARKETING COMMUNICATIONS/ CONTENT DEVELOPMENT PROJECTS:
Sales wins (success stories) development and communications – Work with sellers to capture sales wins and communicate to organization; Generate customer case studies from this content
PR and article development – Work with agency and internal SMEs to develop article placements
Blogs and podcast content development – Work with team to develop new content for our blog and podcast channels
DIGITAL MARKETING PROJECTS
Execute Google Ad campaigns and email campaigns – Support the team to develop, execute and analyze Google Advertising and email campaigns
Website and SEO improvements for ERS/ HVM/ eti – Work with corporate SEO and marketing teams to help implement actions / content that improves SEO performance of our website. Our websites are an underutilized channel that we need to better leverage and optimize.
Social media – Continue to build and support our social media communities for ERS/ HVM/ eti. Create new social media content.
Virtual event execution – Plan and manage corporate presence at online virtual events including webinars.
INDUSTRY EVENT EXECUTIONL:
Industry event support – Support the team to plan and execute industry events and roadshows
COMPETENCIES
Understanding of social media channels and practices especially with LinkedIn
Ability to work collaboratively with team and remote resources
Strong analytical skills to problem-solve challenges and bring new ideas to the team
Strong written and oral communication skills / presentation skills
Ability to work independently, can prioritize their time, and take initiative
Eager to learn and learns quickly in a fast-paced environment
Ability to manage multiple priorities in dynamic environment
Proficient in Microsoft Office suite of products – Word, PPT, Excel; Eloqua and PowerBI experience a plus
Performs with integrity and establishes themselves as a trusted member of the team
Education & Certifications:
Marketing major with marketing experience through employment or organizational involvement
#LI-RB
About Us
The successful candidate will embrace Vertiv’s Core Principles & Behaviors to help execute our Strategic Priorities.
OUR CORE PRINCIPLES: Safety. Integrity. Respect. Teamwork. Inclusion.
OUR STRATEGIC PRIORITIES
• High-Performance Culture
• Customer Focus
• Operational Excellence
• Innovation
• Financial Strength
VERTIV BEHAVIORS
• Own it
• Act with urgency
• Foster a customer-first mindset
• Think big and execute
• Lead by example
• Drive continuous improvement
• Learn and seek out development
• Promote transparent & open communication
About Vertiv
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers’ vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks, and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extend from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv employs around 34,000 people and does business in more than 130 countries. Visit Vertiv.com to learn more.
Work Authorization
No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to [email protected]
