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Open nowPosted 66 days ago

Digital Marketing Manager - Night Shift

Vidushi Infotech22 open roles

Where
Pune
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Your applicationOpen nowDigital Marketing Manager - Night ShiftVidushi Infotech · Pune

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12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 66 days ago

The posting

Role Overview

We are seeking a high-caliber Senior SEO & AEO Strategist to lead the digital visibility and architectural evolution of a premier global luxury publishing house. This is a sophisticated technical leadership role requiring a blend of Large-scale Data Migration, Technical SEO, and Answer Engine Optimization (AEO).

The ideal candidate will be responsible for safeguarding the organic equity of a massive content library (120,000+ URLs) while positioning the portfolio as the authoritative voice in luxury lifestyle within the age of AI-driven search (ChatGPT, Gemini, etc.).

Key Responsibilities

1. Complex Site Migration & Architecture

  • High-Volume Migration: Lead the technical strategy for merging multiple high-authority domains and consolidating legacy content (100k+ URLs).
  • Redirect Mapping: Design and execute a robust 301-redirect architecture to ensure zero loss of link equity during platform transitions.
  • Information Architecture: Optimize site hierarchy and internal linking structures to maximize crawl budget efficiency and user discovery across a multi-vertical portfolio.

2. AEO & GEO (AI Search Optimization)

  • Generative Engine Optimization: Develop strategies to ensure brand content is featured as a "cited source" in AI-powered search engines (Perplexity, Gemini, ChatGPT).
  • Advanced Structured Data: Implement sophisticated JSON-LD schemas (Article, Product, Organization, Person) to facilitate seamless data ingestion by Large Language Models (LLMs).
  • Knowledge Graph Management: Manage brand entities to ensure accuracy in AI-generated summaries and Knowledge Panels.

3. Technical & Editorial SEO Excellence

  • Technical Audits: Conduct deep-dive audits focusing on Core Web Vitals, Rendering (JavaScript), and Mobile-First Indexing for luxury-tier websites.
  • Multilingual Strategy: Oversee hreflang implementation and localized SEO for global markets (English, French, German).
  • Content Authority: Partner with editorial teams to implement E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) frameworks that align with luxury brand standards.

4. Performance Intelligence

  • Analytics Governance: Manage and audit Google Search Console (GSC) and GA4 across a diverse domain portfolio.
  • Business-Value Reporting: Define KPIs that move beyond simple rankings, focusing on "Search Intent" and conversion metrics for high-value memberships and e-commerce.

Required Qualifications

  • Professional Experience: 6+ years in SEO, with at least 3 years specifically within Digital Publishing, Media Houses, or High-End E-commerce.
  • Migration Mastery: Proven track record of successfully managing at least one site migration/consolidation exceeding 100,000 URLs.
  • Technical Toolkit:Expert-level proficiency in Screaming Frog, Log File Analysis, and Enterprise Crawlers. Deep understanding of WordPress ecosystem and headless CMS environments. Experience with BigQuery or Python for SEO to manage large-scale data sets.
  • Luxury Sensibility: Understanding of the "High-Net-Worth" audience, ensuring SEO tactics never compromise brand aesthetics or editorial integrity.
  • AI-Forward Mindset: Demonstrable knowledge of how Generative AI is reshaping search and a roadmap for maintaining visibility in an "Answer-first" world.
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