Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 3 days ago

Exec Director of National Casino Marketing

Virgin Hotels54 open roles

Where
Las Vegas, NV, USA
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowExec Director of National Casino MarketingVirgin Hotels · Las Vegas, NV, USA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Virgin Hotels's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Virgin Hotels postings stay open a median of 5 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 3 days ago

Virgin Hotels median: 5 days open

The posting

YOUR MISSION (The Job Description)

The Executive Director of National Casino Marketing is responsible for the strategic leadership, management, and development of the property's National Casino Marketing and business development function.

This position develops and implements strategies to increase gaming revenue, acquire new players, strengthen relationships with independent representatives, improve player retention, and maximize the profitability of national marketing initiatives.

The Executive Director provides leadership and direction for National Marketing and Player Development initiatives, while ensuring exceptional service delivery to high-value guests and adherence to company policies, financial controls, and applicable gaming regulations.

The successful candidate will possess 10+ years' experience at a senior player development level, preferably as Executive Director. They must have extensive experience with Independent Agent programs as well as a strong network of business contacts in order to help the property grow. A large book of external business is mandatory. A strong business acumen, demonstrated leadership capabilities, and a proven ability to develop profitable customer relationships, expand marketing networks, and drive measurable results are required.

THE NITTY-GRITTY (The Essential Job Duties)

  • Provide and assist with leadership, direction, supervision, and performance management for the National Marketing and Player Development personnel
  • Develop and implement strategic plans for National Casino Marketing to achieve established gaming revenue, visitation, player acquisition, retention, and profitability objectives
  • Establish departmental goals, performance standards, and key performance indicators aligned with the property's overall business strategy
  • Monitor market trends, competitive activity, and industry developments to identify opportunities for growth
  • Evaluate program effectiveness and recommend strategies to improve revenue generation, operational efficiency, and profitability
  • Identify new business opportunities, target markets, customer segments, and strategic relationships to expand national gaming business
  • Develop initiatives to increase player visitation, trip frequency, customer loyalty, and share of wallet
  • Identify opportunities to improve host effectiveness, strengthen player relationships, and increase profitable gaming activity
  • Prepare and present regular performance reports, forecasts, and strategic recommendations to executive leadership
  • Assist with the strategic oversight of the Independent Representative Program
  • Identify opportunities to expand the representative network and increase the program's long-term contribution to gaming revenue and profitability
  • Build and maintain strong relationships with independent representatives through regular communication, business reviews, property visits, and ongoing engagement
  • Monitor representative performance, player worth, gaming activity, revenue contribution, commission expenses, and return on investment
  • Assess the return on investment of independent representatives, hosted players, events, incentives, and marketing initiatives
  • Advocate on commission structures, incentive programs, contractual arrangements, and performance-based initiatives in coordination with Finance and executive leadership
  • Ensure all representative activities comply with applicable gaming regulations, company policies, internal controls, and contractual requirements
  • Oversee and assist with player comping and reinvestment practices within established approval limits, policies, and financial guidelines
  • Coordinate player accommodations, dining, entertainment, transportation, special events, and other VIP arrangements
  • Resolve escalated guest concerns and service issues promptly and professionally
  • Partner with Casino Operations, Hotel Operations, Revenue Management, and other departments to ensure seamless VIP experience experiences
  • Collaborate with Casino Operations, Hotel Operations, Revenue Management, Finance, Marketing, and other departments to support profitable business development
  • Provide executive leadership with timely and accurate financial reporting and recommendations
  • Coordinate special events, entertainment, hospitality offerings, and personalized experiences designed to increase player engagement and visitation
  • Ensure effective communication between Casino Hosts, independent representatives, and property leadership
  • Oversee the resolution of escalated VIP guest concerns and representative issues
  • Ensure National Casino Marketing activities comply with applicable gaming laws, regulatory requirements, internal controls, and company policies
  • Protect confidential guest, financial, and company information and promote ethical business practices
  • Perform other duties as assigned

WHAT IT TAKES (The Qualities We Look For)

  • Prior leadership experience supervising Casino Hosts, player development professionals, or sales-oriented marketing teams
  • Proven success in generating gaming revenue, developing customer relationships, expanding marketing networks, and improving profitability

MUST HAVE'S

  • Strong understanding of gaming analytics, player worth, theoretical win, player reinvestment, commission structures, and financial performance
  • Experience with departmental budgets, forecasting, reporting, and business planning
  • Excellent leadership, communication, negotiation, analytical, and relationship management skills
  • Proficiency with casino player tracking systems, customer relationship management platforms, and standard business software
  • Ability to obtain and maintain required gaming licenses, registrations, and regulatory approvals
  • Current, legal, and unrestricted ability to work in the United States

WOULD BE NICE TO HAVE'S

  • Bachelor's degree in business administration, Marketing, Hospitality Management, or a related field preferred; equivalent experience may be considered ILO education requirements
  • Significant progressive experience in casino marketing, national marketing, player development, VIP services, or casino operations
  • Demonstrated experience managing independent representatives, independent agents, or comparable third-party gaming customer acquisition programs

THE WORKING CONDITIONS

  • This position operates in a casino and hospitality environment and may require evening, weekend, and holiday availability, as well as attendance at special events, representative meetings, and business development activities
  • Exposure to loud music, and possible strobe lights while on the casino floor
  • Prolonged exposure to computer monitors and possible blue light

VALUABLE TRAITS

  • 50% logical / 50% creative / 100% AWESOME
  • Enjoy working with a team and alone as the situation dictates.
  • Adaptive, Flexible!
  • Embody "great attitude"
  • Unwavering integrity and endless work ethic
  • Appreciate constructive feedback, as well as graciously providing the same
  • Tenacious and self-motivated.

This is not an exhaustive list of duties, responsibilities, and conditions.

*Virgin Hotels celebrates diversity and is proud to be an Equal Opportunity Employer*

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Virgin Hotels's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Virgin Hotels's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Virgin Hotels's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.