The posting
Remote, flexible schedule, with a focus on aligning outreach and campaign activities with lead availability Hours: Minimum 10 hours per week, with the possibility of increasing hours based on business needs About the Business It helps founders, sales teams, and corporate organizations improve their sales performance, communication, and public speaking skills. The business offers sales training, public speaking coaching, keynote speaking support, digital courses, and customized coaching services. Its digital products are being developed and prepared for broader market distribution, with plans to scale course promotions and sales funnels to a global audience. The client is looking for a proactive Virtual Assistant who can help grow the business through digital marketing, email campaigns, audience development, lead generation, and sales support. Role Overview The Digital Marketing, Email Campaigns & Lead Generation VA will support the growth of the company’s digital products and coaching services by managing marketing activities, researching prospective clients, executing email campaigns, and conducting targeted outreach. The VA will work across two primary areas: Digital marketing and course promotion: Increasing awareness, engagement, and sales of recorded courses and digital products through email campaigns and social media. Lead generation and business development: Identifying, engaging, and nurturing qualified prospects for one-on-one coaching, sales training, public speaking coaching, and keynote speaking opportunities. The ideal candidate can balance marketing execution with proactive lead generation, ensuring that outreach efforts are directed toward relevant prospects and that potential clients are guided toward the appropriate next step. Key Responsibilities A. Lead Generation and Prospect Research Research and identify potential clients, businesses, founders, corporate teams, sales leaders, and other relevant prospects based on the client's target market. Build, maintain, and update targeted lead lists using relevant professional and social platforms. Conduct prospect research to identify individuals or organizations that may benefit from sales training, public speaking coaching, communication skills training, or keynote speaking services. Identify potential speaking engagements, corporate training opportunities, and other relevant business development opportunities. Conduct personalized outreach through LinkedIn and other relevant platforms, depending on the target audience and approved outreach strategy. Initiate conversations with prospects, nurture interest, and follow up consistently. Qualify prospects based on their needs and potential fit with HyperMind Lab's services. Guide interested prospects toward the appropriate conversion path, such as booking a one-on-one coaching consultation or exploring the available digital courses. Schedule appointments with qualified leads when required. Maintain accurate lead records, outreach history, follow-up schedules, and prospect statuses. Monitor responses and engagement to help ensure outreach efforts are productive. B. Email Marketing and Campaign Management Manage and execute email marketing campaigns to promote digital courses, coaching services, sales training programs, and other relevant offerings. Work with existing email lists and databases, where available. Research and build targeted prospect lists when additional leads are required. Organize and segment contact lists according to relevant audience characteristics, interests, or business needs. Prepare and organize campaign materials, including email copy, subject lines, calls to action, and follow-up messages. Assist in planning and scheduling campaign sequences to nurture prospects and encourage conversions. Support lead-nurturing campaigns that move potential customers toward purchasing digital courses or booking coaching sessions. Monitor campaign performance using available platform analytics, including delivery, engagement, clicks, responses, and conversions where tracking is available. Maintain clean and organized contact records and campaign data. Recommend improvements to campaign messaging, targeting, and follow-up based on observed results. C. Social Media Marketing and Brand Awareness Support the client's social media marketing activities to increase brand awareness and promote HyperMind Lab's services and digital products. Manage or assist with publishing content on relevant platforms, particularly LinkedIn, Instagram, and Facebook, depending on the target audience. Repurpose approved course content, video clips, and existing marketing materials into promotional posts. Schedule and publish content according to an agreed content calendar. Promote digital courses, coaching programs, sales training, and keynote speaking services through relevant social media campaigns. Support audience engagement and help identify potential leads through social media interactions. Assist with coordinating promotional campaigns that connect social media content with email marketing and lead-generation activities. Track basic engagement and campaign performance metrics and provide regular updates. D. Digital Course Promotion and Sales Support Help promote the client's recorded courses and digital products to relevant audiences. Identify and engage prospective customers who may benefit from the available courses. Coordinate marketing activities that support course launches, promotions, and ongoing sales. Support lead-nurturing efforts through email and social media. Direct interested prospects to the appropriate course pages, sales pages, or other approved purchasing channels. Assist with monitoring interest, campaign engagement, and sales-related activity. Help maintain an organized overview of course promotion activities and potential sales opportunities. E. Coaching and Keynote Speaking Lead Generation Research prospects who may require one-on-one coaching, public speaking coaching, sales coaching, or communication skills training. Identify organizations that may benefit from corporate sales training, customer service training, or related soft-skills development. Research potential keynote speaking opportunities and relevant event organizers, where applicable. Conduct targeted outreach to prospective clients and organizations. Follow up with interested prospects and help move conversations toward a consultation or booking. Maintain a pipeline of potential coaching clients, corporate training opportunities, and speaking engagements. Coordinate appointment scheduling for qualified prospects. F. Tracking, Reporting, and Coordination Maintain organized records of leads, email campaigns, social media activities, follow-ups, and appointments. Track key activity and performance indicators, such as leads researched, outreach completed, replies received, qualified prospects, appointments booked, campaign engagement, and sales attributed where measurable. Provide regular progress updates to the client. Flag challenges, gaps in lead availability, and opportunities to improve campaign execution. Coordinate priorities with the client to ensure that available working hours are spent on activities that can be executed effectively. Keep marketing materials, contact databases, and campaign records organized. Required Skills and Qualifications Previous experience in digital marketing, email marketing, lead generation, sales support, or a closely related role. Hands-on experience executing email marketing campaigns. Experience researching prospects and building targeted lead lists. Experience with LinkedIn prospecting and professional outreach. Understanding of lead nurturing, follow-up strategies, and basic sales funnels. Ability to write clear, professional, and personalized outreach messages and marketing emails. Familiarity with social media marketing and content scheduling. Strong research, organization, and time-management skills. Ability to maintain accurate records and track marketing and outreach activities. Good written and spoken English communication skills. A proactive, results-oriented mindset with the ability to work independently. Willingness to understand the client's services, target audience, and conversion goals. Preferred Experience Candidates with any of the following experience will be prioritized: Supporting coaches, consultants, keynote speakers, trainers, or thought leaders. Promoting online courses, digital products, educational programs, or subscription-based offerings. Supporting founders or businesses with personal branding and audience development. Generating leads for one-on-one coaching, corporate training, or speaking engagements. Managing email marketing campaigns through HubSpot or a comparable platform. Working with an existing CRM, email database, or lead pipeline. Supporting both business-to-business (B2B) outreach and digital product sales. Tracking campaign performance and using results to improve marketing activities. Tools and Platforms Primary platform mentioned by the client: Email Marketing Campaign tool eg Hubspot Platforms discussed for lead generation and social media: LinkedIn — prospect research, professional outreach, and business development. Instagram — audience engagement and potential prospect discovery. Facebook — audience engagement and promotional activities. Additional tools: The client and VA should confirm the existing tools used for social media scheduling, appointment booking, reporting, CRM management, and campaign analytics during onboarding. Experience with comparable platforms is acceptable. Initial Priorities The initial work plan should be agreed upon with the client and may include: Reviewing the existing courses, services, target audiences, website, and marketing materials. Understanding the current email database, lead lists, and HubSpot setup. Identifying gaps in the existing lead-generation and marketing processes. Building or organizing prospect lists for the agreed target markets. Preparing an initial email marketing and outreach plan. Establishing a social media promotion plan for the client's courses and coaching services. Setting up a basic reporting system to track outreach, engagement, appointments, and campaign performance. Success Measures Performance indicators should be agreed upon with the client based on the initial scope, available resources, and baseline data. Potential indicators include: Quality and relevance of leads researched. Number of prospects contacted and follow-ups completed. Prospect response and engagement rates. Qualified leads generated. Coaching consultations and other appointments booked. Email campaign engagement and click-through rates. Traffic and interest generated for digital courses. Course sales or other conversions that can be reliably attributed to the VA's activities. Consistency and accuracy of reporting. The VA should not be evaluated solely on sales results, as conversion outcomes may also depend on the client's offer, pricing, audience, sales process, and other factors outside the VA's direct control.
