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Open nowPosted 3 days ago

ANALISTA DE DADOS SÊNIOR

VML/WPP Enterprise Solutions149 open roles

Where
Brasilia, Brazil
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Your applicationOpen nowANALISTA DE DADOS SÊNIORVML/WPP Enterprise Solutions · Brasilia, Brazil

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on VML/WPP Enterprise Solutions's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.1% of postings close within 7 days. Measured by our own scanner across the market. VML/WPP Enterprise Solutions postings stay open a median of 27 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.1%7 days
  4. 21.1%14 days
  5. 35.8%30 days
  6. 59.0%60 days
This job: posted 3 days ago

VML/WPP Enterprise Solutions median: 27 days open

The posting

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

🎯 Objetivo da Posição

Atuar como referência analítica e de negócio na gestão do portfólio de cartões de crédito, apoiando decisões estratégicas relacionadas a crescimento, rentabilidade, monetização, comportamento de clientes e evolução dos produtos.

O profissional será responsável por transformar dados em direcionamentos de negócio, atuando de forma próxima às áreas de Produtos, Comercial, CRM, Finanças e Liderança Executiva, com foco na geração de valor e na evolução dos resultados do portfólio.

⚙️ Principais Responsabilidades

  • Atuar como parceiro estratégico das áreas de Produtos, Comercial, CRM, Finanças e Negócios.
  • Gerar insights e recomendações que suportem decisões relacionadas ao portfólio de cartões de crédito.
  • Conduzir análises de rentabilidade, monetização e performance dos produtos.
  • Apoiar a gestão e evolução do P&L dos produtos.
  • Analisar comportamento de clientes e identificar oportunidades de crescimento, ativação, retenção e aumento de receita.
  • Avaliar resultados de campanhas, estratégias comerciais e iniciativas de negócio.
  • Desenvolver estudos para apoiar decisões de pricing, segmentação e gestão de portfólio.
  • Elaborar materiais executivos para apresentação a lideranças.
  • Participar de discussões estratégicas relacionadas à evolução dos produtos e resultados financeiros.
  • Traduzir necessidades de negócio em análises e indicadores que apoiem a tomada de decisão.

✅ Requisitos Obrigatórios

Experiência

  • Experiência sólida no mercado financeiro, meios de pagamento, bancos, fintechs, emissores ou adquirentes.
  • Experiência comprovada com portfólio de cartões de crédito.
  • Vivência em análises voltadas para rentabilidade, crescimento e gestão de produtos financeiros.
  • Histórico de atuação junto a áreas de negócio e stakeholders executivos.
  • Experiência na elaboração de materiais e apresentações para fóruns gerenciais e executivos.
  • Capacidade de transformar análises em recomendações estratégicas para o negócio.

💳 Conhecimentos de Negócio (Principal Pilar da Vaga)

  • Conhecimento aprofundado do ecossistema de meios de pagamento.
  • Entendimento dos arranjos de cartões e seus participantes (bandeiras, emissores, adquirentes, subadquirentes e processadoras).
  • Conhecimento sobre receitas e custos dos produtos de cartões.
  • Domínio dos conceitos de interchange, MDR, receitas financeiras e receitas de anuidade.
  • Gestão de portfólio de cartões de crédito.
  • Estratégias de ativação, engajamento, retenção e rentabilização.
  • Pricing e Revenue Management.
  • P&L de produtos financeiros.
  • Segmentação de clientes.
  • Programas de benefícios, fidelidade e loyalty.
  • Indicadores financeiros e de negócio aplicados ao mercado de cartões.

📊 Conhecimentos Analíticos

  • Estatística descritiva e inferencial.
  • Análise exploratória de dados.
  • Testes de hipótese.
  • Forecast e projeções.
  • Construção e acompanhamento de KPIs.
  • Avaliação de performance de campanhas e iniciativas de negócio.
  • Construção de business cases e análises de viabilidade financeira.

🛠 Ferramentas

  • Databricks.
  • SQL.
  • Power BI.
  • Excel Avançado.
  • PowerPoint Executivo.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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