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Open nowPosted 40 days ago

Channel & Field Marketing Manager - MEA & Southern Europe (M/F/D) - Remote

vmray-gmbh6 open roles

Where
Remote
Work mode
Remote
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Your applicationOpen nowChannel & Field Marketing Manager - MEA & Southern Europe (M/F/D) - Remotevmray-gmbh · Remote

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  2. 3.6%3 days
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  4. 14.9%14 days
  5. 34.2%30 days
This job: posted 40 days ago

The posting

Why VMRay

  • Innovative Environment: Shape the future of threat intelligence by staying at the cutting edge of cybersecurity advancements.
  • High-impact Role: Directly influence pipeline and revenue growth in a key market.
  • Global Collaboration: Work closely with international marketing and sales teams
  • Build Channel & Field Marketing: Play a central role in shaping and scaling our MEA & Southern Europe field marketing function.
  • Collaborate Culture: Work alongside a passionate and talented team that values innovation, creativity, and customer – centricity.
  • Career Growth: Strong opportunities for development, advancement, and expanding your skill set.

Your Responsibilities

This role plays a key part in driving pipeline growth across new and existing business through events, digital campaigns, and close collaboration with our EMEA sales team and channel partners. You’ll be the go-to person for sales reps and members of the marketing team and responsible for bringing our global GTM strategy to life in the MEA & Southern market. You take ownership of execution and regional impact. The role is reporting into the Vice President Marketing.

  • Develop and execute regional field marketing plans aligned with business objectives and sales priorities across MEA & Southern Europe.
  • Partner closely with the Sales organization to drive demand generation, pipeline growth, and customer engagement.
  • Plan and deliver integrated marketing campaigns, including digital programs, webinars, customer events, executive roundtables, and trade shows.
  • Support the development of the company’s channel marketing approach by creating scalable marketing programs and assets for partners.
  • Identify opportunities to increase market awareness and generate demand in key MEA & Southern markets and localize global marketing initiatives for regional markets, with a particular focus on French-speaking countries.
  • Manage campaign execution from planning through reporting and optimization.
  • Track campaign performance, pipeline contribution, and ROI, providing actionable recommendations.
  • Manage campaign budgets and external agencies where required.
  • Ensure effective lead management and campaign execution using Salesforce (SFDC) and Pardot (Marketing Cloud Account Engagement).

Our Requirements

Essential:

  • 3-5 years of experience in B2B marketing, preferably in SaaS, cybersecurity, or enterprise tech.
  • Proven experience executing events or field marketing programs and channel development.
  • Ability to manage multiple events and campaigns simultaneously.
  • Experience working with or supporting sales teams.
  • Knowledge of Account Based Marketing and account penetration (upsell and cross-sell).
  • Familiarity with Pardot.
  • Fluent in French and English.
  • Willingness to travel up to 25% within the region and internationally.
  • Data-driven mindset with the ability to track and report on performance and cost (ROI).
  • Strong communication skills, especially in cross-functional settings.

Advantageous (not essential):

  • Familiarity with other marketing and CRM tools (e.g. HubSpot, Salesforce).
  • Fluent Arabic.

Location

EMEA | Fully Remote

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