Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 4 days ago

Marketing Automation Lead

Vocus17 open roles

Where
452 Flinders St, Melbourne VIC 3000, Australia
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowMarketing Automation LeadVocus · 452 Flinders St, Melbourne VIC 3000, Australia

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Vocus's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. Vocus postings stay open a median of 20 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 4 days ago

Vocus median: 20 days open

The posting

The Opportunity We're looking for an experienced Marketing Automation Lead to drive the evolution of our customer lifecycle marketing capability across our consumer brands, Dodo and iPrimus based in our Melbourne office. This is a highly visible leadership role that combines strategic thinking with hands-on technical expertise. You'll own the marketing automation ecosystem, lead a team of specialists, and help shape personalised customer experiences that drive acquisition, engagement, retention and customer lifetime value. If you're passionate about customer journeys, marketing technology, data-driven decision making and building scalable automation solutions, we'd love to hear from you.

What You'll Be Responsible for As the Marketing Automation Lead, you'll be responsible for the technical design, implementation and optimisation of automated customer communications across multiple channels. You'll work closely with Lifecycle Communications, Product, Digital, Data, Analytics and Technology teams to deliver sophisticated lifecycle programs that improve customer outcomes and commercial performance. You'll also play a key role in advancing Vocus' broader Martech capability, ensuring platforms, processes and people are set up for long-term success. Lead Customer Lifecycle Automation

Design and deliver automated customer journeys across acquisition, onboarding, engagement, cross-sell, upsell, retention and win-back programs. Build and optimise multi-channel lifecycle communications across email, SMS, push notifications, in-app messaging and other owned channels. Develop scalable frameworks, governance standards and delivery processes that improve speed, consistency and quality. Drive personalisation, segmentation and testing strategies that improve customer engagement and commercial performance. Translate business requirements into audience logic, journey designs, decisioning rules and activation requirements.

Own and Evolve Martech Capability

Own and optimise our marketing automation platform - Salesforce Marketing Cloud. Partner with Technology, Data and Analytics teams to improve platform integrations, customer data flows and activation capability. Support the evolution of audience structures, segmentation frameworks and customer data models. Contribute to the broader Martech roadmap, including automation, AI-enabled workflows and customer engagement technologies. Ensure campaigns are built with robust measurement, tracking and reporting capability.

Drive Commercial Outcomes

Establish test-and-learn frameworks that generate measurable improvements in customer experience and business performance. Partner with Analytics teams to uncover insights and identify optimisation opportunities. Translate customer and behavioural data into actionable recommendations that improve targeting and conversion. Manage key vendor and platform relationships to deliver maximum value and business impact.

Lead a High-Performing Team

Provide day-to-day leadership and coaching to a team of Marketing Automation Specialists. Set standards for campaign execution, governance, quality assurance and continuous improvement. Prioritise workload across multiple initiatives while balancing business demand and team capacity. Build automation capability across the team and champion best practice in lifecycle marketing.

What Success Looks Like

Seamless, personalised customer journeys across the customer lifecycle. Increased engagement, retention and customer lifetime value. Improved operational efficiency through automation and standardisation. Strong partnership across Marketing, Product, Digital, Data and Technology teams. A highly capable and engaged marketing automation team.

What you’ll bring to the role You're a technically strong marketing automation professional with experience leading sophisticated lifecycle programs and teams within complex customer environments.

Proven experience leading lifecycle marketing, CRM and marketing automation programs. Strong expertise in platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot or similar. Deep understanding of Martech ecosystems including CRM, CDP, Customer Value Management, analytics and personalisation technologies. Experience designing and delivering customer journeys, segmentation strategies and trigger-based communications. Strong understanding of customer data, audience segmentation, APIs, event-driven architecture and platform integrations. Hands-on capability with SQL and experience working with HTML, CSS, scripting or related technologies. Experience leveraging AI-enabled tools to improve workflow efficiency, campaign execution, reporting and optimisation. Strong analytical capability with the ability to use insights and experimentation to improve business outcomes. Excellent stakeholder management and communication skills, with the ability to simplify complex technical concepts.

Highly Regarded

Salesforce Marketing Cloud expertise. Experience working within telecommunications, subscription, digital or customer-centric businesses. Relevant tertiary qualifications in Marketing, Technology, Data, Business or related disciplines.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Vocus's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Vocus's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Vocus's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.