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Open nowFirst seen 5 days ago

Head of Growth (Web 3 Portfolio)

WavesReach15 open roles

Where
Toronto, ON, Canada, Remote
Work mode
Remote
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Your applicationOpen nowHead of Growth (Web 3 Portfolio)WavesReach · Toronto, ON, Canada, Remote

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

We are looking for a strategic, execution-driven Head of Growth (Web 3 Portfolio) to lead Web3 portfolio expansion. This role demands deep expertise in Web3 growth strategies, especially within the crypto wallet ecosystem, with a sharp focus on budget allocation, return on investment driven spending, and innovative user acquisition tactics tailored for Web3.

The ideal candidate will have a strong track record in Web3 marketing and growth, a comprehensive understanding of the Web3 landscape and protocols, and established networks and resources within the crypto wallet and blockchain community. This role is exclusively for professionals with genuine Web3/crypto experience.

Responsibilities:

  • Develop and execute the growth strategy for the Web3 portfolio, focusing on user acquisition, engagement, and retention in crypto wallets and related products.
  • Own the budget planning, allocation, and optimization for growth campaigns, ensuring efficient spend and maximizing ROI within Web3 channels.
  • Leverage deep knowledge of Web3 ecosystems, including decentralized finance (DeFi), NFTs, DAOs, and Layer 1/Layer 2 protocols to craft targeted growth initiatives.
  • Understand and navigate the unique dynamics of crypto wallet user behavior and acquisition funnels, tailoring growth strategies accordingly.
  • Build and nurture partnerships within the Web3 community, including influencers, protocol teams, and ecosystem projects to amplify Wallet Vs reach.
  • Continuously monitor market trends and competitor activities in Web3, adapting growth tactics proactively.
  • Collaborate closely with product, engineering, and business teams to align growth efforts with product development and business objectives.
  • Provide leadership and mentorship to a growing growth team focused on Web3 channels.

Requirements:

  • Bachelors Degree in Marketing, Business Administration, or a related field
  • 4+ years of hands-on growth or marketing experience within the Web3 and crypto wallet sector.
  • Proven expertise in budget management and performance marketing specific to Web3 channels and audiences.
  • Deep understanding of the Web3 ecosystem, protocols, and user profiles, with first-hand experience in executing growth strategies tailored to crypto wallets.
  • Strong network and relationships within the Web3 industry, especially among crypto wallets, blockchain projects, and key influencers.
  • Entrepreneurial mindset and willingness to work in a fast-paced startup environment, taking ownership and driving growth initiatives from 0 1.
  • Data-driven mindset with the ability to analyze complex metrics and optimize campaigns for scalable growth.
  • Excellent communication skills, capable of working cross-functionally with technical and non-technical teams.
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