Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 26 days ago

Manager, Marketing Analytics

Wells Enterprises52 open roles

Pay
$115,766 – $162,073 a year
Where
Chicago, IL, United States
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowManager, Marketing AnalyticsWells Enterprises · Chicago, IL, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Wells Enterprises's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

9.5% of postings close within 7 days. Measured by our own scanner across the market. Wells Enterprises postings stay open a median of 4 days.

Share of postings closed within
  1. 1.8%1 day
  2. 4.0%3 days
  3. 9.5%7 days
  4. 15.6%14 days
  5. 33.9%30 days
This job: posted 26 days ago

Wells Enterprises median: 4 days open

The posting

Job Description

Company: Wells Enterprises (a Ferrero Company) Functional Area: Insights

The Role The Manager, Marketing Analytics applies analytical methods to help Brand and Insights teams answer specific questions about brand performance, buyer behavior, Total U.S. portfolio health, innovation and marketing effectiveness. The role independently analyzes Circana, NIQ, household panel, point-of-sale, media and quantitative consumer reporting data, and manages specialized suppliers for advanced studies. The Manager translates analytical findings into clear implications and decision support while partnering with established data and reporting teams.

What You’ll Do

Brand and Market Analytics

  • Demonstrate deep fluency in Circana/NIQ and household panel data. Independently analyze brand performance, buyer behavior, household penetration, purchase frequency, brand switching, category participation and Total U.S. market trends. Integrate scan, panel and quantitative consumer reporting such as brand funnel tracking and in-market A/B tests to support data-led marketing decisions.

Total U.S. Portfolio Optimization and Market Structure

  • Conduct and manage Total U.S. market portfolio analyses that evaluate SKU health, incrementality, cannibalization, duplication, portfolio coverage and product roles across brands and categories. Apply lighter scan and household panel analyses directly and manage external suppliers for advanced assortment and market structure studies. Translate outputs into clear portfolio implications for Brand and Insights teams.

Innovation and Post-Launch Analytics

  • Use point-of-sale syndicated data and household panel data to assess innovation demand potential, adoption potential, incrementality and sources of volume. Develop or evaluate the consumer demand, adoption and incrementality components of innovation sizing and scenario analyses. Conduct post-launch analyses to assess trial, repeat, cannibalization, incrementality and portfolio impact and identify learning for future innovation decisions.

Marketing and Media Effectiveness

  • Support marketing measurement plans and manage project-based analytics including marketing mix modeling, brand lift, sales lift and experimental test-and-learn studies. Synthesize media KPIs, sales outcomes, behavioral brand health measures and analytical findings into clear assessments of marketing effectiveness and business impact. Build concise presentations that communicate performance, learning and optimization opportunities.

Behavioral Brand Health Measurement

  • Support the creation and maintenance of a behavioral-focused brand health tracker using scan, point-of-sale, household panel, media and other agreed quantitative measures. Populate and quality-check assigned analytical inputs and work with reporting partners to incorporate approved measures into established publishing processes. Ensure measures and conclusions are applied consistently over time.

Advanced Analytics Supplier Management

  • Select appropriate methodologies, develop supplier briefs and manage specialized partners conducting marketing mix, Total U.S. assortment, market structure and other advanced analytics studies. Steward project scope, timing, budget and quality and ensure outputs answer the defined marketing question. Communicate assumptions, limitations and findings clearly to stakeholders.

Qualifications

What You’ll Bring

  • Bachelor’s degree in Marketing, Analytics, Business, Economics, Statistics, Market Research or a related field required. Advanced degree preferred.
  • Five or more years of experience in marketing analytics, category analytics, consumer analytics, revenue growth analytics or a related CPG analytical role.
  • Experience working for a consumer packaged goods manufacturer is preferred. Experience independently analyzing syndicated and household panel data and managing external analytics suppliers is required.
  • Deep knowledge of Circana, NIQ, household panel and point-of-sale data.
  • Strong knowledge of analytics tools such as marketing mix modeling, assortment analytics, market structure, incrementality, cannibalization, innovation post-launch evaluation, media effectiveness, brand lift, sales lift and behavioral brand health measurement.
  • Advanced Excel and PowerPoint skills.
  • Strong analytical problem solving, data interpretation, supplier management, project management and analytical storytelling skills.
  • Ability to independently perform light-to-moderate scan and panel analyses and manage specialized suppliers for advanced analytical work.
  • Ability to manage multiple projects and competing priorities, work independently, take initiative and operate effectively through ambiguity.
  • Can translate complex analysis into concise implications and decision inputs for Brand and Insights stakeholder
  • Effectively communicate methods, assumptions and limitations clearly to technical and non-technical audiences.

The base pay range for this position is $115,766 to $162,073 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

#LI-Hybrid

About Us

Wells Enterprises, a Ferrero company, is one of the largest ice cream manufacturers in the United States and the maker of well-loved brands including Blue Bunny, Halo Top, Bomb Pop, and Blue Ribbon Classics and today Trolli, Butterfinger 100grand, Baby Ruth, Nutella and Kinder Bueno.

Wells Enterprises is a $2 billion company employing 4,000 employees, across four production plants and two main hub locations, Chicago and Le Mars. Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams.

As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero’s global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment.

At Wells, our people—and their experience—sit at the heart of our ambition. Learn more at www.wellsenterprisesinc.com.

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Wells Enterprises's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Wells Enterprises's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Wells Enterprises's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.