The posting
At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is seeking an experienced Senior Manager, Trade Marketing, EU to join our team on a 12-month contract, providing maternity leave coverage for a key leadership position within our European retail business. This role will lead a team of three and oversee the regional trade marketing strategy, driving high-impact retail initiatives, strengthening strategic partnerships, and accelerating commercial performance across key European markets.
As a senior leader within the regional commercial organization, you will oversee the planning, execution, and optimization of omnichannel trade marketing programs that strengthen the WHOOP brand, accelerate retail sell-through, and deepen relationships with strategic retail partners. You will collaborate closely with Sales, Brand Marketing, Market Management, Creative, and Operations to deliver a consistent, premium member experience across physical and digital retail environments. The ideal candidate brings strong commercial acumen, demonstrated people leadership, and deep knowledge of the European retail landscape, with the ability to quickly integrate into an established team, maintain momentum on critical initiatives, and balance strategic oversight with hands-on execution.
This is a 12-month contract position, with an hourly pay range of £40-£45/hr.
RESPONSIBILITIES:
- Lead and develop a team of three trade marketing professionals, providing clear direction, coaching, prioritization, and accountability to ensure continued execution of regional priorities and business objectives.
- Own the EU trade marketing strategy and execution across key retail partners and markets, overseeing integrated marketing plans, product launches, seasonal campaigns, in-store activations, and digital retail initiatives that drive brand awareness, consumer engagement, and sell-through.
- Serve as a senior strategic partner to EU Sales leadership, key retail accounts, and cross-functional stakeholders, aligning trade marketing investments and initiatives with commercial priorities, retailer needs, and regional growth opportunities.
- Oversee the development and deployment of high-impact retail marketing assets, including point-of-sale materials, merchandising displays, digital content, and retail associate training programs, ensuring consistent brand execution and effective localization across European markets.
- Manage regional trade marketing budgets and performance measurement, leveraging sales data, retailer insights, and campaign results to evaluate ROI, optimize investments, and identify opportunities to improve retail performance.
- Ensure business continuity and operational excellence throughout the contract period by maintaining strong stakeholder relationships, driving accountability against established plans, proactively resolving challenges, and supporting a seamless transition of responsibilities.
QUALIFICATIONS:
- 8+ years of experience in trade marketing, retail marketing, channel marketing, or related commercial marketing functions, ideally within consumer technology, consumer electronics, premium lifestyle, or similarly fast-paced consumer brands.
- Demonstrated experience leading and developing teams, with the ability to provide effective leadership, establish priorities, and drive results within an existing organizational structure.
- Strong understanding of the European retail landscape, including major retail partners, omnichannel marketing strategies, regional market dynamics, and localization requirements.
- Proven track record of developing and executing retail marketing strategies and integrated campaigns that deliver measurable commercial impact, including improved sell-through, brand visibility, and customer engagement.
- Strong commercial and analytical acumen, with experience managing marketing budgets, evaluating campaign effectiveness, and translating performance data into actionable recommendations.
- Exceptional stakeholder management, communication, and relationship-building skills, with the confidence to influence senior internal leaders and external retail partners across multiple markets.
- Ability to quickly assess business priorities, navigate ambiguity, and operate effectively in a fast-paced environment, balancing strategic leadership with a willingness to be hands-on when needed. Willingness to travel up to 25%, including periodic visits to WHOOP headquarters in Boston, MA.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
This role is based in the UK. The successful candidate must be authorized to work in the UK.
Interested in the role, but don't meet every qualification? We encourage you to still apply. At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
At WHOOP, compensation is determined using a global role-leveling framework and objective criteria including role scope, skills, experience, qualifications, and market benchmarks. We are committed to fair, equitable, and transparent pay practices that support consistency, internal equity, and career growth across the organization.
The anticipated hourly rate range for this position is £40-£45/hr. . Compensation ranges are established using local market data and benchmarking insights and may vary by geographic location.
Final compensation will be determined based on the successful candidate's qualifications, experience, and the requirements of the role. Eligible employees will also receive access to locally applicable benefits programs.
We regularly review our compensation practices to ensure they remain competitive, equitable, and aligned with evolving market conditions and regulatory requirements.
