The posting
LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale. LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.
As Principal Industry Marketing Manager, you will be focused on developing the LiveRamp GTM strategy and execution for Healthcare and other strategic industries (Auto, Telecommunications, & Entertainment).
Expertise in Martech, LiveRamp, & the industry is required to partner very closely with your commercial industry leads, product marketers, marketing, and enablement teams to commercialize products, develop go-to-market plans, and craft differentiated value-driven solutions that deliver against industry-specific business objectives.
This is a perfect role for someone who is a self-starter, strategic thinker, and wants to make a difference every day. The role is highly-visible and requires someone who can build relationships across the organization and drive alignment on priorities and strategy.
You will:
- Be the subject matter expert and strategic partner to the commercial team across your key industries, focusing on healthcare and additional strategic industries: Auto, Telco, & Entertainment
- Own crafting differentiated external solution narratives and messaging that elevate LiveRamp’s market position and drives new business growth
- Commercialize industry-specific products, solutions, & partnerships to accelerate industry growth
- Contextualize client use cases, challenges, and solutions in the framework of LiveRamp products to drive consumption and adoption
- Oversee the development & lifecycle management of Industry GTM to achieve pipeline, adoption, and revenue targets
- Educate the organization on your industries’ key trends: market dynamics, client challenges, news and relevant competitor news, etc
- Accelerate market awareness and solution adoption through compelling thought leadership content and customer stories
- Identify new growth areas, new technology, and emerging product/service opportunities per industry and be the feedback loop to Product
- Track, measure, and report against the outcomes your key solutions drive
About you:
- Proven adtech/martech solutions marketing leader or Healthcare marketing leader with 8+ years of experience
- Ability to understand buyers' most critical business issues and the ability to translate solutions capabilities into real business value
- Demonstrated experience in building breakthrough positioning and go-to-market strategies that accelerate product/solution/or industry growth
- Rapidly digest complex concepts and translate them into digestible marketing output: Craft stories & narratives for cross-product solutions, focused on delivering business value to customers and prospects
- Experience working with product management, product marketing, marketing / demand generation, sales teams, and sales enablement, with an emphasis on enabling sales to successfully execute / generate revenue
- Executive presence as well as strong leadership skills to influence across organizational lines
- Outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present views in a compelling manner
- Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
- Startup personality: smart, ethical, friendly, hard-working, and proactive (no exceptions)
Preferred Skills:
- Workflow Automation & Scaling: Build automated GTM workflows using AI to tailor and scale GTM collateral production The approximate annual base compensation range is $199,500 to $234,500. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.
Benefits:
- People: Work with talented, collaborative, and friendly people who love what they do.
- Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
- Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
- Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
- Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.
- RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located
- Location: work in the heart of NY OR San Francisco
We use automated decision systems (ADS) as part of our recruitment and hiring process. If you require an accommodation or believe that the use of an ADS may create a barrier to your application or participation in the hiring process due to a disability or other protected characteristic, please let us know. We are committed to providing reasonable accommodations and ensuring an equitable hiring experience for all candidates.
To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.
