The posting
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Job Description:
We are seeking a highly organized and collaborative Marketing Supervisor to help develop and manage strategic marketing initiatives for our Advisory services. This role will partner closely with the Advisory Marketing Director, Service Line Leaders and members of the Marketing team to plan and execute integrated, multi-channel marketing campaigns and strategies that support targeted growth opportunities, brand visibility, pipeline growth and client engagement.
The ideal candidate is a proactive, hands-on marketing professional and self-starter with strong project management and execution skills who thrives in a fast-paced professional services environment. This individual will be comfortable managing multiple priorities, building strong relationships with internal stakeholders and taking ownership of day-to-day marketing activities.
How You’ll Spend Your Time
- Managing day-to-day marketing efforts for assigned Advisory service lines, ensuring activities align with business priorities and overall marketing strategy
- Partnering with the Advisory Marketing Director and service line leadership to develop integrated, multi-channel marketing campaigns across email, digital, social media, content marketing, webinars and events
- Coordinating campaign execution with internal Marketing Centers of Excellence and other Marketing team members
- Managing campaigns from planning through completion, including timelines, deliverables, approvals and follow-up
- Leading recurring marketing meetings with service line leaders to discuss priorities, campaign progress, recommendations and next steps
- Translating service offerings, target audiences and business development goals into actionable marketing activities
- Supporting targeted marketing initiatives, including account-based marketing (ABM) campaigns, in collaboration with Business Development and internal Marketing teams
- Assisting with the management of marketing budgets for assigned service lines
- Coordinating the development and distribution of thought leadership content, marketing collateral, presentations and case studies in collaboration with internal Marketing Centers of Excellence
- Ensuring brand consistency and messaging alignment across marketing materials and channels
- Planning and coordinating marketing activities for conferences, sponsorships, webinars and client engagement events, including promotion, logistics and follow-up
- Identifying opportunities to increase visibility and engagement through relevant and strategic events
- Maintaining service line marketing calendars, campaign schedules and campaign management tools
- Tracking campaign performance metrics and partnering with Marketing Operations to report on marketing effectiveness and pipeline impact
- Analyzing campaign results to identify opportunities for improvement and recommend future marketing efforts
- Supporting CRM and marketing automation needs, including email distribution lists, campaign setup and data management
The Kinds of People We Want to Talk to
- Bachelor’s degree in Marketing, Communications, Business or a related field
- 7+ years of marketing experience, preferably within accounting, consulting, professional services or B2B organizations
- Experience independently managing multi-channel marketing campaigns and coordinating events
- Strong organizational and project management skills, with the ability to manage competing priorities, take initiative and follow through on responsibilities
- Excellent written and verbal communication skills
- Ability to translate complex service offerings into clear, compelling marketing messages
- Proficiency with Microsoft Office and familiarity with CRM and marketing automation platforms
- Experience with demand generation, account-based marketing (ABM) and targeted B2B campaigns
- Experience supporting thought leadership and content marketing initiatives, including collaboration on SEO, GEO, paid media and website content
- Demonstrated ability and willingness to actively use AI for competitive analysis, research, campaign development and other marketing applications
- A continuous learning mindset with an interest in staying current on emerging AI tools, marketing technologies and best practices
What Success Looks Like
- Delivering integrated marketing campaigns and events effectively and consistently
- Increasing engagement with target audiences and strategic accounts
- Building strong partnerships with service line leaders, Business Development and internal Marketing teams
- Maintaining consistent and accurate campaign tracking and reporting while translating results into actionable recommendations
The compensation for this position ranges from $75,000-$85,000. In addition to the base compensation, Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance. Final offer amounts are based on multiple factors such as the specific role, hiring location, as well as the individual’s skills, experience and qualifications. For additional information on our benefits, visit our website at https://www.withum.com/careers/.
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WithumSmith+Brown, PC is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, creed, religion, ancestry, age, sex, (including pregnancy), genetic information, marital status, domestic partnership status, familial status, affectional or sexual orientation, gender identity, citizenship status, national origin, disability or handicap, veteran status, weight, height, or any other classification protected by federal, state, or local law.
