The posting
𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀
𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟳𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟬-𝟭𝟳 𝗟𝗣𝗔)
Experience: 3+ yrs
Location: New Delhi, Delhi, India, Delhi, India
Job Type: Full-time
We are looking for a results-driven Account Executive with strong experience selling SaaS and software solutions to FMCG and CPG businesses across India. The role requires an experienced full-cycle sales professional who can independently manage opportunities from prospecting and discovery through negotiation and closure.
The ideal candidate will understand the unique dynamics of traditional, family-run, and owner-led businesses and be comfortable building relationships with senior decision-makers while driving revenue growth.
Requirements
Key Responsibilities
- Own the end-to-end B2B SaaS sales cycle, from prospecting to deal closure.
- Identify and build a pipeline of prospective FMCG and CPG customers across India.
- Conduct outbound prospecting through calls, email, referrals, networking, and other relevant channels.
- Engage with business owners, promoters, senior management, and other key decision-makers.
- Understand customer business processes, operational challenges, and technology requirements.
- Conduct discovery meetings and qualify opportunities based on business needs and buying potential.
- Present and demonstrate software solutions in a clear and business-focused manner.
- Develop customised value propositions and commercial proposals based on customer requirements.
- Manage negotiations, commercial discussions, objections, and procurement processes.
- Drive opportunities through the sales pipeline and maintain accurate CRM records.
- Build strong relationships with traditional and owner-led businesses.
- Coordinate with internal product, implementation, and customer-facing teams to support successful deal closure.
- Maintain accurate sales forecasts, pipeline reports, and opportunity updates.
- Travel across India for client meetings, presentations, negotiations, and business development activities as required.
- Consistently work towards achieving individual revenue, conversion, and business-development targets.
What Makes You a Great Fit
- 3+ years of experience in B2B software, SaaS, technology, or enterprise sales.
- Proven experience selling SaaS/software solutions to FMCG or CPG companies in India.
- Strong experience working with traditional, family-run, and owner-led businesses.
- Demonstrated ability to independently manage the full sales cycle from prospecting to closure.
- Strong B2B prospecting, lead-generation, discovery, presentation, negotiation, and closing skills.
- Ability to build trust and long-term relationships with business owners and senior decision-makers.
- Strong commercial awareness and ability to communicate software solutions in terms of business value and ROI.
- Comfortable handling objections, complex sales conversations, and commercial negotiations.
- Strong pipeline management, forecasting, and CRM discipline.
- Excellent communication, presentation, interpersonal, and negotiation skills.
- Based in Delhi/NCR and comfortable working on-site.
- Willingness to travel extensively across India for customer meetings and business development.
- Highly target-oriented, self-motivated, proactive, and capable of working independently.



