The posting
The Role
We are looking for an Advertising & Media Apprentice to join us here at What’s Possible Group: the only harmonious marketing group for dynamic growth brands.
The next generation of advertising and media professionals is incredibly important to our growth, not just as a business, but for our entire industry.
We’re looking for an apprentice who is passionate about starting their career in the world of advertising and media.
About the Group
The world is obsessed by small start-ups or the largest corporates. Most UK media agencies are built to serve the top 100 spending clients, and there are a multitude of boutique agencies to serve those starting out in business. The Specialist Works is different. We are built exclusively for marketers at entrepreneurial brands. Businesses that are past the messy start-up stage but are worlds away from the slow-paced nature of large corporates.
Our clients span large privately owned businesses (often PE backed, founder-led or both) and small to mid-cap public enterprises. They are fighting larger, more established competitors and know they need to think and behave differently to win. They don’t conform to category norms. Since they can’t out-spend their competition, disruption is the safest move they can make.
The marketers leading these brands are innovative, resourceful, moving at pace and in all-out growth mode. They’re powerful; redefining categories, overtaking and acquiring traditional businesses and changing consumer behaviour along with it.
Our clients share three common yet exciting challenges which define everything we do as an agency:
- Consumer – customer acquisition is key to their success
- Company – they are highly ambitious and built lean
- Category – they are often outspent by their competitors, need to outmanoeuvre the competition and are passionate about disrupting an established category
Requirements
What you’ll be doing:
- Using research tools such as TGI, Touchpoints and Nielsen competitive, you’ll learn how to uncover media, market and audience information, creating insights that will contribute to designing and developing client communication strategies.
- Working with our media planners, you’ll learn to write great briefs for our external media partners and internal specialist teams to produce best-in-class media proposals that innovatively deliver our client strategies.
- You’ll learn about in-campaign optimisation and post-campaign analysis, contributing research to support the planning process from briefing all the way through to campaign evaluation.
- Work with our Operations Team to ensure our media campaigns are executed in the way they were designed – this includes providing great customer service to our clients, confirming orders and working with our Finance team to resolve any billing queries and Inputting bookings into our CRM system with 100% accuracy, ensuring zero financial variances/queries.
- Being the primary point of contact for basic advertising schedule amends/applied optimisation as we are constantly making improvements for our clients
- Running daily reports of live advertising campaigns contributing to ad-hoc, mid or post advertising campaign analysis reports. This will involve adhering to rigorous processes with the greatest attention to detail which will result in assisting the delivery team in schedule creation, processing and improvement.
- Being proficient with key campaign management and reporting tools across TV, online media, print etc.
- You will form good relationships with Media Owners/Suppliers.
- Create campaigns in a variety of online media disciplines like programmatic display, affiliate, online video, paid search and paid social.
- Stay on top of latest industry news and trends so we can deliver market leading, innovative plans Establish strong working knowledge of online tools such as: Partnerise (Affiliate), Google Analytics, Google Ads, Facebook, SimilarWeb, AdDynamix, Concept (CRM), etc.
Who you will be:
- Most importantly, you will be eager and passionate about starting your career in advertising & media. It’s an awesome industry, lots of fun can be had but it does require hard work.
- You will be a people-person. Great at building and maintaining relationships, with a massive willingness to learn from those around you, and when you do learn it, you share it with others!
- You’ll ideally have achieved level 9-5 (A*-C) in maths & English GCSE. Further education (A-Levels) is beneficial.
- You will have a keen eye for detail. We need to get things right for our clients, and there’s very little scope for error.
- The role is mainly based in London, but there will be an element of remote working involved. In addition, there will be travel to the apprenticeship training provider based in Chesham. Training is delivered as block release at regular intervals rather than weekly day release.
Benefits
We provide an exciting, fast paced, people first environment that allows everyone to grow, learn and thrive.
We work a 9-day fortnight, meaning staff have every other Friday off!
We’ve built a benefits package that invests in our employees’ long-term personal and professional growth and wellbeing.
Our Values
o Passion: You share your excitement about what drives you
o Inquisitiveness: Ask “what’s possible?”. Ask “why not?”
o Caring: Be a good professional, a good colleague and a good human
o Knowledge: Know plenty. Share it. Learn more.
And we live them every day #IamPICK
Social and Environmental Commitment
At What’s Possible Group, our mission is to build a group our people are proud of. Proud of what we deliver to clients. Proud of how we treat each other. Proud of our commitment to people, planet and profit.
Having rolled out a What’s Possible University with learning modules & policies, including anti bribery & corruption, DE&I and code of ethics, our people have continuous personal development, and the group is continuously improving.
We are dedicated to embedding social and environmental responsibility into every aspect of our business. You'll contribute to initiatives that promote social equity, diversity, and inclusion within our workplace and in the content, we create, whilst actively supporting and promoting sustainable best practice by, continuously working to minimise waste, (for example, water & cardboard recycling), prioritise eco-friendly suppliers, (for example, renewable energy switch), and promote remote work to reduce carbon emissions.
Your role will include supporting these efforts by helping to implement green office practices, coordinating initiatives that enhance our corporate social responsibility, and ensuring our operations align with our values of sustainability and social responsibility.
Sound good to you? Then get in touch.
At The What’s Possible Group our culture, our creativity and our passion is powered by people. People just like you. Diversity and difference drive innovation, not only for us but also for our clients and is at the heart of everything that we do.
