The posting
Digital Marketing Executive
LOCATION: Aylesford, Kent, Office based
WORKING HOURS: 8.00am – 4.30pm
CONTRACT: Full-time, Permanent
Join Our Team
We're looking for a Digital Marketing Executive to join our growing team at Pineapple.
This is an exciting opportunity to become part of an award-winning business where you'll play an important role in supporting our continued success. If you're passionate about delivering great results, enjoy working collaboratively and are looking for a company that genuinely values its people, we'd love to hear from you.
What We’re Looking for
As Digital Marketing Executive, you will drive the planning, delivery and optimisation of Pineapple’s digital marketing activity, helping build brand awareness, engage our audiences and generate enquiries.
Working closely with the Marketing Project Manager and wider marketing team, you will deliver campaigns across social media, email and the website. You will combine practical content creation skills with an analytical approach, using performance insights to improve results.
Creating marketing assets is an integral part of this role. Strong proficiency in Adobe InDesign is essential, enabling you to produce and update professional, on-brand materials for digital and print use.
What You'll Be Doing
Social Media and Content Creation
- Plan and maintain the social media content calendar, aligning activity with product launches, events and wider marketing campaigns.
- Create, schedule and publish engaging content for LinkedIn and Instagram, including copy, branded graphics, carousels and short-form videos, with an interest in developing video editing skills using Adobe Premiere Pro or similar software. Previous video editing experience is advantageous but not essential, as training can be provided.
- Adapt product information, case studies, podcasts and other existing content into assets suited to different audiences and channels.
- Monitor engagement and relevant conversations, responding or directing enquiries to colleagues as appropriate.
Digital Campaigns and Email Marketing
- Set up, manage and optimise LinkedIn advertising campaigns within agreed objectives and budgets.
- Build and deliver email campaigns, newsletters and mailshots using HubSpot, including audience segmentation, content formatting, testing and scheduling.
- Coordinate campaign content, assets and deadlines with colleagues and external suppliers.
- Test different messages, visuals and calls to action to improve campaign performance.
- Update website content using WordPress, ensuring information is accurate, current and adhering to SEO principles including page titles, headings, metadata, internal links and image descriptions.
Reporting and Continuous Improvement
- Monitor and report on social media, paid advertising, email and website performance using platform analytics, HubSpot and Google Analytics.
- Identify practical improvements to content, targeting and campaign delivery.
- Maintain accurate campaign records and contribute to marketing planning.
- Undertake other reasonable duties consistent with the role.
What success looks like
Success looks like delivering engaging, on-brand digital campaigns that grow brand awareness, increase audience engagement and generate measurable results.
Requirements
Ideally, you’ll have:
- Bachelor’s degree with an emphasis in graphic design or a related field.
- Practical experience delivering digital marketing activity across social media, email and websites.
- Expert proficiency in Adobe Creative Suite - especially InDesign, Photoshop, and Illustrator
- Expert proficiency in social media channels.
- Expert proficiency in email platforms, including building, testing and sending campaigns.
- Proficiency in WordPress.
- An understanding of paid social advertising, basic SEO and digital performance measurement.
- Strong copywriting and proofreading skills, with the ability to adapt content for different audiences.
- Good visual judgement and attention to detail.
- Excellent organisational skills and the ability to prioritise multiple projects and deadlines.
- Clear communication skills and confidence working with colleagues, agencies and suppliers.
- Competent use of Microsoft Office, particularly Outlook and Excel.
Benefits
Benefits and Perks
Here’s what you can look forward to when you join us:
- We’re proud to be recognised as one of The Sunday Times Best Places to Work for three consecutive years) – and we work hard to make sure our people genuinely feel it
- Competitive salary and a discretionary annual bonus
- 15 work from home days per year
- Pension scheme
- Healthcare Cash Plan – claim back medical, dental and optical costs
- Perks & rewards platform – access hundreds of deals and discounts
- Gym discounts through our perks platform
- Employee Assistance Programme – confidential support when you need it
- 23 days’ holiday plus UK bank holidays, increasing to 26 with length of service
- An extra day off for your birthday
- Loyalty reward for increasing years of service
- Death in service
- Learning & Development platform with online courses, certifications and professional development tools to support your career growth
- Tree planted in your honour when you join – with trees already planted in the UK, Tanzania, Uganda, Kenya and Madagascar
- Sustainability-focused business – committed to low-carbon operations, renewable energy and recycled materials
- Regular team socials and events, including summer and Christmas parties
- Christmas gift
- Monthly Pizza Friday
- Free fruit, snacks, hot drinks and cold beverages
- Refer a friend scheme – £250 reward
- EV car charging facilities
- High-quality, modern office environment
- Free onsite parking / within walking distance from the train station
About Pineapple
Pineapple is a global leader in designing innovative furniture for challenging environments. Founded in 1975 as a family-run business, we've grown into an international organisation with headquarters in Kent and offices in France, Germany and the USA.
With more than 200 employees worldwide, we're passionate about creating furniture that not only looks great and performs exceptionally but also helps create calm, safe and inspiring spaces for the people who use it.
We're proud to have been recognised as one of The Sunday Times Best Places to Work for three consecutive years. Our people are at the heart of everything we do, and we're committed to creating a workplace where everyone feels valued, supported and empowered to succeed.
Our Values
We're proud of the culture we've built and are looking for someone who shares our values:
Teamwork – We work collaboratively, supporting one another and recognising that the best results come from working together.
Committed – We take pride in what we do, showing dedication, reliability and a strong work ethic every day.
Ownership – We take responsibility for our work, act with integrity and continually look for ways to improve.
Positive – We approach challenges with optimism, enthusiasm and a solutions-focused mindset.
Responsive – We act quickly, communicate effectively and always strive to exceed customer expectations.
If you’re looking for a supportive, people-first workplace where you can grow your career and genuinely enjoy coming to work, you’ll feel right at home with us.
Diversity & Inclusion - Pineapple is an equal opportunities employer. We welcome applications from people of all backgrounds and are committed to creating an inclusive workplace where everyone can thrive.
Recruitment agencies: Thank you for your interest in working with Pineapple. We will reach out directly if we require support.
