Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 8 hours ago

Digital Marketing Lead

Workable (global search)107,801 open roles

Where
Bengaluru, KA, India
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDigital Marketing LeadWorkable (global search) · Bengaluru, KA, India

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.0% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 2 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.5%3 days
  3. 8.0%7 days
  4. 15.0%14 days
  5. 34.1%30 days
This job: posted 8 hours ago

Workable (global search) median: 2 days open

The posting

This role is for one of Weekday’s clients

Min Experience: 4+ years Location: Bengaluru JobType: full-time

We are looking for a Digital Marketing Lead with strong expertise across both performance marketing and CRM/lifecycle marketing. This role will own the digital P&L across customer acquisition, retention, CRM, membership growth, store footfall, franchisee lead generation, and app growth.

The ideal candidate should be equally comfortable with paid acquisition and retention strategy, with hands-on experience building campaigns, customer journeys, segmentation frameworks, measurement systems, and growth programmes that drive measurable business outcomes.

Requirements

What You Will Own

Digital P&L & Growth

  • Own the full digital P&L across acquisition spend, CRM budgets, and retention outcomes.
  • Drive growth across three key areas:
  • B2B: Franchisee lead generation and lead-to-onboarding funnel.
  • B2C: Store footfall and membership acquisition/retention.
  • B2C: App acquisition, engagement, and repeat orders.
  • Allocate budgets based on full-funnel LTV, CAC, retention, and revenue rather than acquisition metrics alone.

CRM & Customer Lifecycle Management

  • Own the overall retention and customer lifecycle strategy.
  • Define membership lifecycle programmes covering onboarding, engagement, renewal, and win-back.
  • Develop customer segmentation, lifecycle stages, CRM channel strategy, and measurement frameworks.
  • Manage CRM channels including SMS, WhatsApp, Push Notifications, RCS, and IVR.
  • Establish the customer lifecycle management philosophy and ensure campaigns are built around measurable retention outcomes.
  • Own repeat purchase, churn reduction, win-back, and CRM-attributed revenue initiatives.

Acquisition & Performance Marketing

  • Develop and execute paid acquisition strategies across Meta, Google Ads, and UAC.
  • Drive hyperlocal campaigns focused on store footfall and customer acquisition.
  • Build and optimise B2B lead-generation funnels for franchisee and partner acquisition.
  • Develop the SEO/AEO/GEO roadmap to improve organic visibility and presence across traditional search and AI-generated answers.
  • Continuously optimise acquisition based on CAC, conversion rates, LTV, and revenue contribution.

App Growth

  • Drive app acquisition through paid app campaigns and UAC.
  • Improve app engagement, retention, repeat-order rate, and overall customer value through CRM and lifecycle campaigns.
  • Monitor app growth metrics including installs, D30 retention, MAU, and in-app order rate.

CRM Platform & Measurement

  • Own CRM platforms strategically, including segmentation logic, lifecycle architecture, campaign measurement, and customer journey frameworks.
  • Work with CRM execution teams to ensure campaigns align with the overall lifecycle strategy.
  • Build measurement architecture using GA4, GTM, and Looker Studio across paid acquisition and CRM.
  • Establish dashboards and reporting frameworks covering full-funnel growth and retention performance.

Team Leadership

  • Directly manage the Performance Marketing Manager and Retention Marketing Manager, with supporting executives.
  • Build strong internal capabilities across acquisition and retention.
  • Lead the transition from agency dependency to an efficient in-house marketing function.
  • Establish SOPs, processes, performance benchmarks, and operating frameworks.

Cross-Functional Collaboration

  • Work closely with the content and design teams to develop high-performing creatives for performance and CRM campaigns.
  • Partner with business development teams on franchisee lead generation and lead-to-onboarding funnels.
  • Collaborate with product, technology, and business teams to improve customer acquisition, engagement, and retention.

Three Key Growth Themes

1. B2B – Franchisee Lead Generation

  • Generate qualified franchisee enquiries through paid and organic channels.
  • Optimise the lead-to-site-visit and lead-to-onboarding funnel in partnership with business development teams.

2. B2C – Store Footfall & Membership

  • Drive hyperlocal customer acquisition and store walk-ins.
  • Grow membership acquisition while improving engagement, renewal, repeat purchase, and retention.

3. B2C – App Growth

  • Drive app installs through paid campaigns.
  • Improve in-app engagement, D30 retention, and repeat-order rates through CRM and lifecycle programmes.

Key Performance Indicators

The Digital Marketing Lead will be responsible for driving qualified franchisee leads, optimising CPL and lead-to-site-visit conversion, increasing store footfall through hyperlocal campaigns, and improving ROAS and store-level attribution. The role will also own membership growth, including new member acquisition, cost per member, and renewal rates, while improving customer retention and lifecycle management through repeat purchase, churn reduction, win-back campaigns, and CRM-attributed revenue. For app growth, success will be measured through installs, D30 retention, monthly active users (MAU), and in-app order rates. The role will also drive organic growth through increased organic traffic, Google Search Console impressions, and visibility across AI-generated platforms. Additionally, the role will be accountable for team efficiency, including cost-per-outcome versus agency benchmarks and effective utilisation of marketing budgets.

Must-Have Experience

  • 7–10 years of experience in digital marketing, with proven depth across both performance marketing/acquisition and CRM/lifecycle marketing.
  • Candidates with experience limited exclusively to paid media/performance marketing will not be suitable.
  • Hands-on experience with CRM platforms such as CleverTap, MoEngage, or WebEngage, including independently building customer journeys and segments.
  • Experience owning or co-owning a loyalty programme, membership programme, repeat-purchase funnel, or retention KPI.
  • Strong understanding of multi-channel CRM execution across SMS, WhatsApp, and Push Notifications, including delivery mechanics, opt-out compliance, engagement, and conversion.
  • Strong understanding of LTV and cohort analysis, including retention curves, customer behaviour, and campaign response.
  • Hands-on experience with Google Ads, including Search, PMax, and UAC, as well as Meta Ads.
  • Experience executing hyperlocal or multi-location marketing campaigns, preferably across Tier 2 and Tier 3 markets in India.
  • Strong understanding of SEO, AEO, and GEO, including technical SEO, structured data, and visibility in AI-generated search answers.
  • Experience with GA4, GTM, and Looker Studio for paid marketing and CRM measurement.
  • B2B lead-generation experience across franchisee, partner, or enterprise segments is preferred.
  • Experience with app marketing, UAC/App campaigns, and MMP platforms such as AppsFlyer or Adjust is preferred.

Nice-to-Have

  • Experience in D2C, quick commerce, grocery retail, consumer retail, or loyalty-program businesses.
  • Familiarity with Telugu or other regional languages for bilingual CRM communication.
  • Experience building an in-house marketing team following an agency transition.
  • Experience with RCS or WhatsApp Business API at scale.
  • Experience managing both acquisition and retention teams.

Tools & Platforms

Google Ads · Meta Ads · GA4 · GTM · Google Search Console · CleverTap · MoEngage · WebEngage · Looker Studio · SEMrush · Ahrefs · AppsFlyer · Adjust · Excel · Google Sheets

Must-Have Skills

  • Digital Marketing
  • Performance Marketing
  • CRM / Lifecycle Marketing
  • Customer Retention
  • Google Ads
  • Meta Ads
  • Customer Segmentation
  • LTV & Cohort Analysis
  • GA4 / GTM
  • Demand & Lead Generation

Good-to-Have Skills

  • App Marketing
  • SEO / AEO / GEO
  • Hyperlocal Marketing
  • Loyalty & Membership Marketing
  • B2B Lead Generation
  • CleverTap / MoEngage / WebEngage
  • AppsFlyer / Adjust
  • RCS / WhatsApp Business API
  • D2C / Quick Commerce / Retail Marketing
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.