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Open nowPosted 10 hours ago

Digital Marketing Specialist

Workable (global search)107,801 open roles

Where
Bengaluru, KA, India
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Your applicationOpen nowDigital Marketing SpecialistWorkable (global search) · Bengaluru, KA, India

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Early applications get read.

8.0% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 2 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.5%3 days
  3. 8.0%7 days
  4. 14.9%14 days
  5. 34.1%30 days
This job: posted 10 hours ago

Workable (global search) median: 2 days open

The posting

This role is for one of Weekday’s clients Salary range: Rs 600000 - Rs 800000 (ie INR 6 - 8 LPA)

Min Experience: 1+ years Location: Bengaluru, Karnataka, India JobType: full-time

The Digital Marketing Specialist will own paid acquisition on Google and Meta for India and the US, from campaign planning to performance analysis. This role involves managing a limited budget, conducting experiments, and scaling spend as the budget grows, while guiding the GTM team on creative formats and exploring new channels.

Requirements

Key Responsibilities

  • Plan, run, and optimize Google Ads and Meta Ads campaigns end-to-end for India and the US markets.
  • Track performance across Google Ads, Google Analytics, and PostHog, utilizing data for optimization decisions.
  • Manage and optimize a limited monthly budget, conduct small experiments, and develop strategies to scale spend.
  • Guide the Go-To-Market (GTM) team on creative formats and determine when organic social content requires paid promotion.
  • Test new advertising channels like LinkedIn Ads and Reddit Ads, and provide support for SEO initiatives.

Qualifications

  • 1.5–3 years of hands-on experience with Google Ads and Meta Ads, across the full cycle from planning to reporting.
  • Experience working on the brand side, managing monthly budgets of roughly ₹5–10 lakh, with a preference for in-house experience.
  • Demonstrated understanding of how campaigns change when a budget grows five or ten times.
  • Proficiency in reading Google Analytics and a product analytics tool such as PostHog, and connecting data to explain results.
  • Experience with campaigns for a US audience (Good to have).
  • Experience with LinkedIn Ads or Reddit Ads (Good to have).
  • Working knowledge of SEO (Good to have).

Benefits & Perks

  • Full ownership of paid acquisition from day one, with a budget expected to grow quickly.
  • Opportunity to own two markets (India and the US) instead of a single campaign line.

Required Skills

Google Ads (Search and Performance Max) | Meta Ads Manager | Google Analytics 4 | Post Hog | Product Analytics Tools | Budget Planning | Budget Pacing

Must-have skills

Performance Marketing, Google Ads, Meta Ad

Good-to-have skills

Google Analytics, SEO

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