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Open nowPosted 30 hours ago

Influencer Marketing / Creator Partnerships Specialist

Workable (global search)107,838 open roles

Where
Bengaluru, KA, India
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Your applicationOpen nowInfluencer Marketing / Creator Partnerships SpecialistWorkable (global search) · Bengaluru, KA, India

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The clock on this job

Early applications get read.

10.5% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 6 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.3%3 days
  3. 10.5%7 days
  4. 15.9%14 days
  5. 34.1%30 days
This job: posted 30 hours ago

Workable (global search) median: 6 days open

The posting

This role is for one of Weekday’s clients Salary range: Rs 600000 - Rs1000000 (ie INR 6 - 10 LPA)

Min Experience: 2+ years Location: Bengaluru, Karnataka, India JobType: full-time

We are looking for a results-driven Influencer Marketing / Creator Partnerships Specialist to manage creator partnerships and user-generated content (UGC) campaigns from end to end. The ideal candidate will have hands-on experience working with creators across global markets, particularly the United States and other Western markets, and a strong understanding of performance-driven influencer marketing.

This role requires managing high-volume creator campaigns while maintaining content quality, brand consistency, and measurable business outcomes. You will be responsible for creator sourcing, outreach, negotiations, campaign execution, budget management, and performance tracking, with a focus on maximizing reach, engagement, and conversions within a lean marketing budget.

Requirements

Key Responsibilities

  • Influencer Campaign Management: Plan, execute, and optimize influencer marketing campaigns across global markets, with a primary focus on the US and other Western regions.
  • Creator Sourcing & Recruitment: Identify, research, contact, negotiate with, and onboard suitable creators, working directly with them or through talent agencies.
  • High-Volume Campaign Execution: Manage campaigns involving 100+ creators every two weeks while ensuring that each content piece remains original, engaging, relevant, and aligned with brand guidelines.
  • UGC Program Development: Build and scale the user-generated content program by collaborating with established influencers, emerging creators, and individuals with small or no existing audiences.
  • Creator Briefing & Content Review: Develop clear creative briefs covering content formats, hooks, messaging, and campaign objectives. Review creator content before publication to ensure quality and brand alignment.
  • Performance Optimization: Analyze successful content, identify performance patterns, and use insights to improve creative briefs, campaign strategies, and future creator collaborations.
  • Budget Management: Manage a monthly creator marketing budget of approximately $10,000, ensuring efficient spending and maximizing return on investment.
  • Campaign Analytics: Track and evaluate key metrics, including CPM, CTR, unique link clicks, conversions, and other relevant performance indicators to assess creator effectiveness.
  • Conversion Tracking & Attribution: Collaborate with internal teams to strengthen conversion measurement, improve attribution, and understand creator-driven business outcomes.
  • Creator Relationship Management: Build and maintain strong relationships with creators, ensuring positive collaboration experiences and encouraging repeat partnerships with high-performing creators.
  • Market & Trend Research: Stay informed about creator economy trends, emerging platforms, creator pricing, content formats, and evolving influencer marketing practices.
  • Cross-Functional Collaboration: Work closely with the influencer marketing lead and other stakeholders, sharing ownership of campaign performance, growth targets, and overall results.

Qualifications & Experience

  • 2+ years of hands-on experience in influencer marketing, creator partnerships, or UGC campaign management.
  • Proven experience working directly with creators and brands to plan, execute, and optimize marketing campaigns.
  • Prior agency experience managing influencer campaigns for multiple brands is strongly preferred.
  • Experience managing high-volume creator campaigns while maintaining content quality, originality, and brand consistency.
  • Excellent written and spoken English, with confidence communicating and negotiating with creators across Western markets.
  • Strong understanding of short-form video content, creative hooks, storytelling, and the elements that drive audience engagement and conversions.
  • Familiarity with campaign performance metrics, including CPM, CTR, link clicks, and conversions.
  • Strong negotiation, communication, organization, and relationship-building skills.
  • A proactive, self-motivated approach with the ability to take ownership, make independent decisions, and execute with minimal supervision.
  • Genuine curiosity about creators, social media platforms, content trends, and audience behavior.
  • Ability to manage multiple campaigns, deadlines, and creator relationships in a fast-paced environment.

Must-Have Skills

  • Influencer Marketing
  • Creator Management
  • UGC Strategy
  • Campaign Management
  • Creator Sourcing & Recruitment
  • Negotiation
  • Performance Tracking

Good-to-Have Skills

  • Creator Partnerships
  • Influencer Agency Experience
  • Content Strategy & Creative Evaluation
  • Budget Management
  • CPM, CTR & Conversion Analytics
  • Conversion Tracking & Attribution
  • International Creator Marketing
  • Relationship Building
  • Social Media Trends
  • ROI Optimization

Benefits & Growth Opportunities

  • Opportunity to work with creators across global markets and contribute to a high-volume creator marketing program.
  • Direct ownership of a key growth channel with measurable business impact.
  • Opportunity to learn from experienced marketing leaders and contribute to creator strategy, campaign optimization, and business growth.
  • Paid time off and company-recognized holidays.
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