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Open nowPosted 2 hours agoWe saw it 59 min after it went up

Marketing Communications Manager

Workable (global search)107,691 open roles

Where
Armenia
Work mode
Remote
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Your applicationOpen nowMarketing Communications ManagerWorkable (global search) · Armenia

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Early applications get read.

8.0% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 2 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 8.0%7 days
  4. 15.0%14 days
  5. 34.2%30 days
This job: posted 2 hours ago

Workable (global search) median: 2 days open

The posting

GoMining runs a portfolio, not a single product: Digital Miners, the GOMINING token, GoMining Card, Simple Earn, Wallet, Miner Wars, Academy, Travel, Launchpad and the VIP programme. Each of them ships, launches and promotes on its own rhythm — and today those messages reach the same user through the same channels without a single owner making sure they add up to one coherent story.

That owner is this role.

You'll sit at the centre of marketing as the connective layer between product go-to-market, brand, performance, content, CRM, community, design and PR. Half the job is orchestration: owning the communications calendar and running launches end to end, on time, across every channel. The other half is the message: making sure what we say about any product is clear, consistent, on-brand and worth a user's attention.

This is a hands-on individual contributor role with company-wide visibility. You will not manage a team — you will manage the flow of work between several of them.

What you'll do

Orchestration — own how communication gets made and shipped

  • Own a single, company-wide marketing communications calendar: every product launch, feature release, campaign, promo and announcement in one place, with owners and dates.
  • Run launches end to end - both product and brand comms. Take the go-to-market input from product marketing leads and turn it into a channel plan — CRM (email, push, in-app inbox), in-product surfaces, community, social, website and blog, app stores, paid support assets, PR — then drive it to delivery.
  • Write the briefs. Translate business goals into creative and content briefs that designers, motion designers and copywriters can actually execute against, with clear deliverables and deadlines.
  • Be the single window into the design and production team. Prioritise, sequence and unblock requests instead of letting every stakeholder queue separately.
  • Hold the timeline. Chase dependencies across product, legal, compliance and finance so assets are approved and live on the date we committed to.
  • Coordinate joint communications with partners, collaborations and sponsorships.
  • Close the loop: pull post-campaign results with the analytics and CRM teams, run the retro, and turn what you learn into the next brief.

Message — own what we say and how it sounds

  • Build and maintain the messaging architecture across the portfolio: what each product promises, to whom, in what words, and how the products connect into one proposition.
  • Turn technical and financial mechanics — mining rewards, tokenomics, cashback, yields, VIP tiers — into copy a first-time user understands without a glossary.
  • Own tone of voice and message consistency in practice, not just in a deck: review outgoing communications against brand and messaging guidelines before they ship.
  • Maintain the shared toolkit — messaging docs, key-message one-pagers, FAQ and objection handling, launch templates — so other teams stop reinventing product copy.
  • Write and edit the high-stakes pieces yourself: launch announcements, product pages, campaign concepts, executive and partner-facing materials.
  • Work within the advertising and financial-promotion constraints of each channel and jurisdiction, together with legal and compliance, so approved copy is also compliant copy.
  • Track how competitors and the wider crypto and fintech market communicate, and bring back what's worth noting.

What success looks like

First 1 month — the calendar exists and is trusted; every product's messaging is documented in one place; the brief-to-delivery process is running without you being chased.

First 3 months — launches ship on schedule with a full channel set as the default, not the exception; message consistency across channels is visibly better; each launch produces a documented result and a next-step recommendation.

Requirements

  • 4+ years in marketing communications, product marketing, integrated campaigns or brand communications — in-house at a fintech, marketplace, consumer app or scale-up, or agency-side with comparable clients.
  • Proven end-to-end ownership of multi-channel launches: you can walk us through campaigns you ran from brief to results, and say honestly what worked and what didn't.
  • Strong writing and editing in English (C1+). You'll be assessed on real copy, not on adjectives in a CV.
  • Genuine project management ability — prioritisation, dependency tracking, working to deadlines and budget across teams you don't manage.
  • The ability to hold a high creative bar while saying no, moving a date, or telling a senior stakeholder their request is out of scope.
  • Comfort with complex products: you enjoy the work of understanding a mechanic properly before writing about it.
  • Data literacy — you read campaign performance and use it to change the next brief.
  • Experience coordinating external agencies or creative studios.

Would be a plus

  • Experience in crypto, Web3, mining, trading, neobanking, payments or investment products.
  • Familiarity with advertising restrictions on financial and crypto products across ad platforms and jurisdictions.
  • Experience building brand or messaging systems from scratch rather than inheriting a finished one.
  • Additional languages.

Benefits

  • Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
  • Work-life fit: remote or hybrid format with flexible hours across international teams.
  • Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
  • Recognition programs: structured performance reviews and team awards.
  • Team culture: retreats in international locations (for example, company apartments in Cyprus).
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