The posting
About SSO Cancer Hospital
Specialty Surgical Oncology (SSO) is one of India’s fastest-growing platforms delivering affordable, high-quality cancer care, headquartered in Mumbai and Founded and led by a distinguished team of oncologists and healthcare experts, SSO is redefining surgical oncology through deep clinical expertise, doctor-led leadership, and scalable, patient-centric models. With a strong presence across Mumbai (Ghatkopar, Thane, Andheri, and upcoming centers in South Mumbai and Ahmedabad) and Tier 2 cities like Nagpur and Belgaum. Specialty Surgical Oncology Hospital (SSO), has raised $2.8 million from W Health Ventures and 2070 Health. Its founding team brings 10,000+ surgeries of collective experience from premier institutions like Tata Memorial, Saifee, and Breach Candy. As we expand, SSO offers an extraordinary opportunity for like-minded professionals to join a mission-driven organization shaping the future of oncology in India — grounded in excellence, empathy, and innovation.
About 2070Health
W Health Ventures has set up India’s first healthcare-focused Venture Studio called 2070 Health—an innovation platform that builds transformative healthcare companies from scratch by discovering disruptive opportunities. Distinct from the accelerator approach, our venture studio is closely involved in idea generation, day-to-day operations, and strategic decisions of growing the new venture. Companies incubated in the last 24 months include Elevate Now, Reveal Healthtech, Everhope Oncology, Hoola Health, Nivaan Care.
About the role
As Head of Marketing, you will own marketing end to end across all SSO hospitals, clinics and markets. That covers brand, performance marketing, content, digital, offline, PR, events and CRM. You will build the engine that turns awareness into OPD visits and treatment conversions, and lead the team and agencies behind it. This is a high-ownership role with direct access to founders and doctors, and a real chance to shape how a doctor-led oncology brand grows nationally.
Key Responsibilities
Strategy, brand and planning
- Own the overall marketing strategy, annual plan and budget across digital, offline, brand, content, PR and events.
- Drive brand strategy and positioning, and keep communication consistent across all touchpoints.
- Own the brand ambassador strategy, including campaigns, shoots, content and amplification.
- Plan marketing for new hospital, clinic and doctor launches, covering pre-launch and post-launch activity.
Digital and performance
- Own performance marketing across Meta, Google and other channels, including budgets, lead generation, CAC, ROAS and agency management.
- Own website strategy and management: content, landing pages, SEO, conversion optimisation and regular updates.
- Own and optimise Google Business Profiles for all hospitals and clinics, including reviews, content and local visibility.
- Drive SEO and organic patient acquisition across locations and specialties.
Content and social
- Own the content strategy and calendar for SSO and its doctors.
- Plan and execute doctor content, including videos, reels, interviews, patient education and static creatives.
- Build and grow social channels across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Manage the in-house creative team of designers, video editors and content resources.
Offline, events, PR and referrals
- Plan and execute offline marketing, including local-area marketing, BTL, outdoor, auto and bus-stop branding, camps and activations.
- Plan and run CMEs, patient events, awareness campaigns and screening camps.
- Manage PR and media, including press releases, doctor stories, interviews and print coverage.
- Plan and execute print advertising, including newspaper ads and advertorials.
- Own development of brochures, standees, hospital collateral, doctor profiles and patient material.
- Drive doctor and referral marketing initiatives in coordination with the BD and offline teams.
Funnel, CRM and analytics
- Drive patient communication and CRM marketing, including WhatsApp campaigns, remarketing and database engagement.
- Work with business and revenue teams to improve the funnel from lead generation to OPD and treatment conversion.
- Set up source tracking and attribution across online and offline activity.
- Track and report on leads, OPDs, conversions, CAC, ROAS, channel performance and campaign ROI.
Team, vendors and ways of working
- Hire, manage and develop the marketing team, with clear ownership, KRAs and performance reviews.
- Manage marketing agencies, media partners, production houses and other vendors.
- Work closely with doctors, centre teams, BD, revenue and management so marketing priorities match business targets.
- Build clear processes, SOPs, approval mechanisms and timelines for consistent execution.
- Continuously identify and test new channels, campaigns and patient-acquisition opportunities.
Requirements
- 3-4 years of marketing experience. Experience in healthcare/hospital chain or a multi-location provider is a plus.
- MBA from tier 1 institute
- Hands-on experience with performance marketing (Meta, Google), with a working understanding of CAC, ROAS and funnel metrics.
- Working knowledge of SEO, Google Business Profile, CRM and WhatsApp marketing.
- Exposure to content, brand and offline or event marketing, and to managing agencies and vendors.
