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Open nowPosted 7 hours ago

Media Buyer & Performance Analyst

Workable (global search)107,765 open roles

Where
Cape Town, Western Cape, South Africa
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Your applicationOpen nowMedia Buyer & Performance AnalystWorkable (global search) · Cape Town, Western Cape, South Africa

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 2 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.2%30 days
This job: posted 7 hours ago

Workable (global search) median: 2 days open

The posting

Media Buyer & Performance Analyst

Location: Cape Town, hybrid (Workshop17 Newlands)

Employment type: Full-time, permanent

Compensation: Competitive, plus performance-based incentives

About the company

Our client is a fast-growing premium outdoor lighting brand, founded in South Africa. It is an 8-figure USD direct-to-consumer business, now scaling across the USA, UK, Australia, Canada and Europe, and building toward 9-figure annual revenue.

The role

You will own the day-to-day performance of the brand's Meta advertising, managing significant spend across multiple products and markets. You will also be the person who explains what is really driving growth: across acquisition, creative, conversion, customer behaviour and commercial results.

You will work closely with senior marketing leadership, two experienced Creative Strategists, a data partner and external paid-media partners.

What you'll do

Meta media buying

  • Own day-to-day Meta performance across the South African and global accounts
  • Decide when to scale, hold, reduce or restructure spend within agreed CPA, NCPA, MER and contribution targets
  • Manage spend across multiple product CBOs and markets
  • Understand the role each ad plays within a CBO and the wider customer journey, not just ad-level metrics
  • Cut underperforming or fatigued ads with discipline, and graduate proven creative-test winners into scaling campaigns
  • Keep improving account structure, efficiency and scaling strategy, and stay ahead of Meta platform changes

Performance analysis and diagnostics

  • Monitor DTC performance across spend, revenue, contribution, MER, NCPA, conversion rate, AOV, traffic and product mix
  • Diagnose whether a change comes from media, creative, landing pages, offers, seasonality, tracking or product mix
  • Separate genuine performance issues from normal volatility
  • Turn data into clear insight: what changed, why, and what to do next, and raise risks before anyone has to ask

Data, reporting and AI

  • Work with the data partner to improve data accuracy, attribution and reporting across markets, products and channels
  • Spot tracking, attribution and data discrepancies early
  • Build automated monitoring and alerts that flag unusual changes in performance
  • Use AI to speed up recurring analysis, anomaly detection and reporting

Creative performance insight

  • Identify winning, declining and fatigued creatives and share clear insights with the Creative Strategists
  • Make sure new creative tests get the right spend and data before conclusions are drawn
  • Take part in Creative Sprints and feed learnings back into the creative testing system

Paid media oversight

  • Oversee outsourced paid-media channels, including Google Ads, and hold partners to agreed commercial targets
  • Make sure learnings across Meta, Google and other channels are shared, not siloed
  • Help evaluate new paid-media platforms as the channel mix grows

What success looks like

  • Meta spend scales while acquisition economics stay healthy
  • Winning creatives are found and scaled quickly; declining ads are managed intelligently
  • Performance issues are caught early, before they become expensive
  • Leadership can clearly see what is driving DTC performance
  • AI and automation cut the manual monitoring and reporting

Requirements

You bring

  • 3+ years of hands-on Meta Ads experience in DTC e-commerce
  • Experience managing meaningful paid-media budgets and making independent scaling decisions
  • A strong understanding of Meta campaign structures, ad funnels and creative testing
  • Commercial instinct: you understand how media spend, CPA, MER, conversion rate, AOV, contribution and profitability connect
  • Strong analytical ability and real curiosity about why performance changes
  • Confidence across Shopify, Meta Ads Manager, analytics platforms and reporting dashboards
  • A solid grasp of attribution and tracking fundamentals
  • AI fluency: you already use AI tools, automation or agents in your workflow
  • A structured, detail-oriented and proactive approach
  • Clear communication with both creative and commercial teams

Strong advantages

  • Managing Meta across multiple international markets
  • Experience with high-spend DTC brands
  • Familiarity with Google Ads, even if it wasn't your main channel
  • Data visualisation, automated reporting, APIs, AI agents or workflow automation

Benefits

  • Real influence: work directly with senior leadership and shape how the marketing budget is deployed
  • Serious scale: run Meta for an 8-figure USD international DTC brand building toward 9-figure revenue
  • A strong team: two experienced Creative Strategists and a strong in-house marketing team
  • Build something modern: help create a performance function that combines media buying, commercial analysis, data, automation and AI
  • Real ownership: autonomy from day one in a fast-moving, globally ambitious business
  • Earning potential: meaningful performance-based incentives tied to measurable results
  • Flexible hybrid working from Workshop17 Newlands
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