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Open nowPosted 8 hours ago

Paid Social Specialist(Meta Ads Specialist)

Workable (global search)107,933 open roles

Where
Argentina
Work mode
Remote
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Your applicationOpen nowPaid Social Specialist(Meta Ads Specialist)Workable (global search) · Argentina

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The clock on this job

Early applications get read.

8.2% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 3 days.

Share of postings closed within
  1. 1.8%1 day
  2. 3.6%3 days
  3. 8.2%7 days
  4. 15.2%14 days
  5. 34.0%30 days
This job: posted 8 hours ago

Workable (global search) median: 3 days open

The posting

Role: Paid Social Specialist(Meta Ads Specialist) Hours: Monday - Friday. 9AM - 5PM CST Location: Remote

We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.

Key Responsibilities

Campaign Development and Management:

  • Develop and manage advertising campaigns using Facebook Ads Manager.
  • Manage 25+ ad accounts, ensuring optimal structure and performance.
  • Create compelling ad creatives, including copywriting and image selection.

Performance Analysis:

  • Analyze performance data to drive campaign improvements.
  • Present detailed campaign performance reports to clients.
  • Provide data-driven recommendations for optimizing campaign performance.

Client Collaboration:

  • Collaborate with clients to align campaign goals, audiences, and budgets.
  • Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
  • Boost organic content on client pages.

Meta Pixels Implementation:

  • Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM).
  • Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies.
  • Define and set up custom conversions to track specific user actions that align with business goals.

Custom Audiences and Lists:

  • Develop and manage custom audiences based on pixel data for targeted marketing campaigns.
  • Use pixel data to create and update client lists for personalized advertising strategies.

Staying Updated:

  • Stay updated with Meta's advertising practices and updates.
  • Implement new strategies and tools as they become available to enhance tracking and marketing capabilities.

Internal Collaboration:

  • Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns.
  • Work closely with the creative team for ad creatives development.

Requirements

  • 3-4 years in Facebook advertising campaign management.
  • Expertise in Facebook Ads Manager and Meta Business Suite.
  • Experience with Meta Ads Manager for multiple clients.
  • Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
  • Strong project management and attention to detail.
  • Analytical skills for data-driven campaign recommendations.
  • Excellent communication skills for effective client interactions.
  • Experience in running video ads.
  • Familiarity with other digital marketing channels (e.g., Google Ads) is a plus.

Additional Skills:

  • Media buying, planning, and creative strategy on Meta platforms.
  • Proficiency in HubSpot or similar CRMs.
  • Knowledge of Asana or similar project management software.
  • Experience with Canva for creative development.
  • Copywriting and editing skills.

Benefits

  • Remote Work: Work from anywhere—our team is global, and we value work-life balance.
  • Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
  • Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.

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