The posting
The Senior Manager, Marketing & Communications is a senior, externally facing member of the Greater Baltimore Committee’s Marketing & Communications team. The role leads the planning, execution, and continuous improvement of GBC’s local media relations, local media partnerships, national media relations, national media partnerships, owned-channel marketing & communications, major thought leadership products, and signature event communications, as needed.
This position translates GBC’s economic-development priorities, civic agenda, organizational accomplishments, and regional investment stories into timely, audience-centered communications that build awareness, engagement, and confidence among members, partners, media, civic leaders, investors, and the broader Baltimore region. The Senior Manager brings structure and operating discipline to local publicity activity; serves as GBC’s principal staff liaison to Profiles PR and other assigned publicity partners; and coordinates closely with the Vice President of Communications, senior leadership, colleagues across GBC, and external vendors to ensure messaging, approvals, timelines, and follow-up are consistently managed.
The role also advances high-visibility event and executive communications, creates reusable storytelling assets, and applies analytics to strengthen channel performance and demonstrate the impact of GBC’s communications investments. Success requires sound judgment, strong writing and project-management skills, confidence working with senior stakeholders, and the ability to move complex communications work from strategy through execution.
Key Responsibilities
Local/National Media Relations and Publicity Partnerships
• Lead day-to-day coordination of GBC’s local and national media relations programs, including proactive pitches, press releases, media advisories, reporter outreach, interview logistics, briefing materials, follow-up, and tracking of outcomes.
• Serve as the primary staff liaison to Violet PR and Profiles PR and other assigned local and national publicity or media partners; maintain clear workplans, briefing materials, approval processes, meeting agendas, action logs, and follow-up expectations.
• Coordinate with the Vice President of Communications on media priorities, message discipline, sensitive issues, executive visibility opportunities, approvals, and escalation of material reputational matters.
• Develop and maintain a media activity calendar and a working pipeline of story opportunities, announcements, data releases, events, executive perspectives, regional proof points, partner stories, and timely issue-based angles.
• Prepare executives, subject-matter experts, speakers, and partners for local interviews and publicfacing opportunities through concise background materials, talking points, anticipated questions, logistics, and post-engagement follow-up.
• Monitor local media coverage and regional conversation; identify opportunities, emerging issues, risks, and recommendations for GBC’s response or proactive engagement.
• Coordinate with colleagues supporting national PR, Bold Moves, UpSurge, policy, economic investment, partnerships, and events to ensure local storytelling reflects organizational priorities and reinforces the broader regional narrative.
• Maintain accurate records of media contacts, pitches, placements, interviews, partner commitments, approvals, and follow-up actions; provide regular reporting and recommendations to the Vice President of Communications.
Owned Channels and Digital Marketing
• Lead the planning and execution of marketing communications across GBC’s owned channels, including social media, email marketing, newsletters, web content, digital campaigns, and other audience-engagement platforms.
• Manage GBC’s social media presence in alignment with approved messaging, brand standards, content priorities, and campaign calendars; create, schedule, publish, monitor, and optimize content across eelevant platforms.
• Develop and maintain a coordinated editorial and social-media calendar that integrates GBC initiatives, events, member and partner stories, Bold Moves activity, UpSurge updates where appropriate, media moments, and regional economic-development priorities.
• Coordinate closely with the Vice President of Communications and relevant team members to maintain clear distinctions and alignment among the GBC website, Invest in Baltimore Region website, and UpSurge platforms.
Event, Executive, and Stakeholder Communications
• Lead communications planning and execution for GBC’s signature events, high-profile convenings, executive engagements, and assigned stakeholder programs in close partnership with event, partnerships, policy, economic investment, and operations colleagues.
• Develop audience strategies, promotional plans, registration communications, speaker and program materials, event collateral, social content, media outreach, photography and video needs, on-site communications support, and post-event storytelling.
• Support executive visibility by preparing presentations, briefing materials, biographies, talking points, social content, media materials, and other communications products that reflect GBC’s standards and strategic priorities.
• Serve as staff liaison to assigned boards, committees, or stakeholder groups, including the Baltimore Women and Allies Board as assigned; support communications, meeting preparation, engagement planning, follow-up, and alignment with GBC priorities.
• Translate organizational achievements, data, events, and partner activity into compelling public-facing narratives, including annual-report content, impact stories, presentations, videos, photo assets, case studies, and other reusable communications materials.
• Coordinate external vendors and internal contributors supporting graphic design, photography, video, printing, web development, paid promotion, and other assigned communications projects.
Cross-Functional Leadership and Operations
• Serve as a senior project manager for assigned marketing and communications initiatives, creating clear scopes, timelines, roles, deliverables, decision points, approval workflows, and follow-up systems.
• Convene effective internal and external working meetings; document decisions, clarify ownership, track commitments, and surface risks or resource needs early with recommended solutions.
• Ensure communications work is integrated with organization-wide plans and reflects consistent messages across media relations, digital channels, events, publications, presentations, partner communications, and web platforms.
• Support crisis communications and rapid-response work as directed by the Vice President of Communications, including local media coordination, monitoring, draft materials, and social-media support.
• Contribute to communications processes, templates, shared asset libraries, contact databases, content repositories, and other systems that improve institutional knowledge, consistency, and execution discipline.
• Provide direction, coaching, and clear expectations to interns, contractors, vendors, and project-based support staff, as assigned.
Requirements
• Bachelor’s degree or equivalent combination of education, professional experience, and demonstrated accomplishment.
• At least five years of progressively responsible experience in marketing, communications, public relations, media relations, digital marketing, journalism, stakeholder engagement, nonprofit communications, economic development, or a related field.
• Demonstrated success managing local media relations, coordinating with public-relations agencies or external vendors, and preparing leaders for media or public-facing engagements.
• Strong experience developing and executing content strategies across social media, websites, email, events, and other owned communications channels.
• Experience managing website content, digital campaigns, analytics, newsletters, content calendars, and social-media platforms.
• Proven ability to translate complex organizational priorities, data, programs, and stakeholder activity into clear, compelling, audience-appropriate narratives.
• Excellent writing, copyediting, proofreading, verbal communication, and presentation skills.
• Strong project-management capabilities, including the ability to manage multiple concurrent priorities, establish structure, meet deadlines, and follow work through to completion.
• Sound judgment, discretion, responsiveness, and comfort working with senior executives, members, public officials, media, external partners, and vendors.
• Demonstrated ability to interpret analytics and use performance data to make practical recommendations that improve communications outcomes.
• Proficiency with social-media management, email marketing, website content-management, graphic design, presentation, video/photo editing, spreadsheet, and project-management tools.
• Experience with visual storytelling, including coordination or production of photography, video, presentations, and branded collateral.
• A strong interest in regional economic development, civic issues, and the role of strategic communications in advancing equitable growth and investment.
• Commitment to accountability, collaboration, professionalism, continuous improvement, and highquality service.
Compensation
The salary range for this position is $75,000-$80,000/year commensurate with qualifications and experience, with potential for an annual bonus based on performance.
Organizational Overview
The Greater Baltimore Committee (GBC) is the leading voice for the private sector in the Baltimore region, providing insightful economic and civic leadership to drive collective impact. Composed of over 300 organizations, including large, mid-size, and small companies, nonprofits, foundations, and educational and healthcare institutions, the GBC is dedicated to fostering the prosperity of the Greater Baltimore region.
In May 2023, the GBC announced a Multi-Year Agenda with 12 initiatives for 2024 – 2026. Learn more at gbc.org.
In the last 4 years, GBC merged with the Economic Alliance of Greater Baltimore and acquired UpSurge Baltimore, an ecosystem-building organization focused on growing and supporting startups in the region. As part of this merger, the organization is in the middle of a significant digital transformation roadmap. In addition to Salesforce, GBC is executing a SharePoint implementation, Monday.com project management rollout, and beginning to execute AI and automation acceleration across priority use cases.
The GBC's staff structure includes six teams:
- Operations: Provides fiscal, operational, HR, IT, performance, and digital transformation leadership for the organization, driving change management, strong governance, and operational excellence, including through event management support.
- Strategy: Develops public policy, data-driven research, and bold strategies while engaging elected officials and regional stakeholders to advance GBC's Collective Impact agenda across infrastructure, transportation, vacant housing, workforce development, and public safety.
- Economic Investment: Leads regional business retention, expansion, and recruitment while advancing investment in regionally significant projects and managing the Baltimore Region's federal Tech Hub designation and Regional Innovation Office.
- Partnerships: Positions GBC as the premier vehicle for regional economic development investment through its membership and engagement model, activating high-impact steering committees, and managing partnerships with local, state, and national peers.
- Communications: Leads organizational and regional messaging to grow and modernize audiences, strengthen stakeholder engagement, execute the Baltimore Region Bold Moves brand, and support GBC's events and convenings.
- UpSurge: Operates as GBC's innovation and startup engagement arm, supporting high-potential and high-growth companies through relationship management, convenings, and targeted programming that feeds innovation into the region's economic investment pipeline.
The Greater Baltimore Committee shall provide equal employment opportunity to all qualified candidates, and will consider candidates without regard to race, color, religion, national origin, sex, age, disability, veteran status, or any other legally protected basis.
