Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 9 hours agoWe saw it 109 min after it went up

Social Media Strategist & Planner

Workable (global search)107,691 open roles

Where
Sydney, NSW, Australia
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSocial Media Strategist & PlannerWorkable (global search) · Sydney, NSW, Australia

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.0% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 2 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 8.0%7 days
  4. 15.0%14 days
  5. 34.2%30 days
This job: posted 9 hours ago

Workable (global search) median: 2 days open

The posting

Location: Australia

Engagement: Freelance / 1-3 month contract

Format: Remote/Hybrid

About the Project

We’re looking for a Social Media Strategist & Planner to develop a refreshed organic social strategy for a well-known Australian beverage brand.

This is a focused strategic sprint designed to give the Creative Director and the Social Media and Community Manager a practical, future-facing playbook for how organic social should work over the next 12 months.

You’ll build from an existing strategy and brand platform rather than starting from scratch, bringing current platform behaviour, culture, audience insight and category learning into a clear recommendation the team can actually use, including understanding how Meta, YouTube and Reddit contribute to community, discovery and the wider communications ecosystem.

About the Role

Social Strategy & Insight

  • Review the existing social strategy, brand positioning, current content and relevant discussion materials.
  • Understand the brand’s business objectives, audiences and current challenges through client onboarding.
  • Bring current thinking on platform algorithms, consumer behaviour, cultural trends and category best practice.
  • Assess competitor and category activity where it can inform stronger strategic choices.
  • Define the role organic social should play within the wider communications ecosystem and consumer journey.

Content & Community Planning

  • Define clear objectives, audience priorities and key community segments.
  • Develop content pillars, strategic themes, tone of voice and community principles.
  • Recommend the right balance of planned, reactive and culturally responsive content.
  • Define the content formats and publishing cadence the brand should prioritise.
  • Identify opportunities across creators, user-generated content and community participation.
  • Recommend the organic role of YouTube and Reddit alongside the Meta-first strategy.
  • Consider how relevant platforms contribute to search and AI discoverability.

Measurement & Playbook Development

  • Build a clear measurement framework with practical KPIs and definitions of success.
  • Translate the strategy into prioritised recommendations the Community Manager can execute.
  • Develop a concise, practical 8–10 page strategy/playbook and one-page executive summary.
  • Recommend a 12-month implementation roadmap.
  • Present the strategy clearly and incorporate feedback through a structured review process.

About You

  • You bring 6+ years of experience in social strategy, content planning, brand communications or a closely related discipline.
  • You have developed practical social strategies for consumer, beverage, FMCG, lifestyle or culturally relevant brands.
  • You understand Meta deeply, including Facebook, Instagram, Reels and Stories and how evolving platform behaviour influences organic performance.
  • You have a working understanding of YouTube and Reddit across community, discovery and content strategy.
  • You understand how creators, UGC and community participation can strengthen a brand’s organic ecosystem.
  • You can connect platform behaviour and cultural insight back to a brand and commercial objective.
  • You are strong at simplifying large amounts of insight into clear, useful recommendations.
  • You can work independently and keep a short strategic sprint moving without unnecessary process.
  • Strong understanding of Australian culture and social behaviour is highly desirable.
  • Experience working with alcohol brands and responsible marketing requirements is valuable.

Please Note

Due to the high volume of applications, we unfortunately can’t get back to everyone, and only successful applicants will be contacted. When you share your details with us, we consider this as consent for us to use your data during the application process. We may implement AI in various stages of the recruitment process, but human involvement will always remain as part of our hiring ethos. At the moment, MASH is not in a position to sponsor work visas, so you have to be eligible to legally work in the country where we’re hiring.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.