The posting
What you'll bring
- Experience working in a fast-paced environment with frequent change.
- Ability to respond to multiple internal and external stakeholders (marketing, alliances, GS&A, sales, leadership, partners), and to participate in partner QBRs (quarterly, or more frequently if responsible for multiple partners).
- Bachelor's degree (4 years).
- 5+ years of experience in a marketing role that drove deeper engagement with target audiences, increased adoption, and delivered bottom-line results.
- Ability to think strategically and analytically to evaluate marketing campaigns.
- Strong planning and organizational skills, including the ability to manage several work streams simultaneously.
- Experience and/or knowledge of AI tools, content and digital strategies to support the entire buyer's journey, from awareness through loyalty.
- Passion for technology, with a drive to stay current on industry trends and market conditions. Prior experience marketing technology, particularly with any of WWT's leading technology partners (https://www.wwt.com/explore/partners), is a plus.
- Ability to collaborate, lead and work in a fast-paced organization.
- Excellent written and oral communication skills.
- Both a team player and self-motivated, with the ability to drive a project through to completion effectively and comprehensively, and to work with limited supervision in defining initial goals and addressing complex issues as they arise.
- Experience with tools such as Co-Pilot, Claude, Salesforce, Excel, Tableau, PowerPoint, Trello, SmartSheets, Marketing Cloud, Sprinklr, Google Analytics, and Amplitude.
We strive to create an environment where all employees are empowered to succeed based on their skills, performance, and dedication. Our goal is to cultivate a culture of belonging that encourages innovation, collaboration, and respect for all team members, ensuring that WWT remains a great place to work for All!
Make a new world happen.
#LI-RW1
Partner Marketing Manager – EMEA / APAC
Global Marketing team, Marketing & Proposals · EMEA / APAC · Reports through the department's VPs
About World Wide Technology
Founded in 1990, World Wide Technology (WWT), a global technology solutions provider leading the AI and Digital Revolution, with $25 billion in annual revenue, combines the power of strategy, execution and partnership to accelerate digital transformational outcomes for large public and private organizations around the world. Through its Advanced Technology Center, a collaborative ecosystem of the world's most advanced hardware and software solutions, WWT helps customers and partners conceptualize, test and validate innovative technology solutions for the best business outcomes and then deploys them at scale through its global warehousing, distribution and integration capabilities.
With over 14,000 employees and more than 55 locations around the world, WWT's culture, built on a set of core values and established leadership philosophies, has been recognized 15 years in a row by Fortune and Great Place to Work® for its unique blend of determination, innovation and creating a great place to work for all.
About the role
The purpose of this job is to develop, execute and report against the marketing strategy and participation in WWT's annual Joint Advertising and Marketing (JAM) Program for the assigned Partners, and priority GTMs of the Global Engineering & Services Team and Sales organizations related to the specific Partner, to drive increased growth and revenue with the partner.
The Partner Marketing Manager is part of the Global Marketing team, which is part of the Marketing & Proposals department, and reports through the VPs of the department, who then report to the CEO. The Partner Marketing Manager works closely with teammates and partners across Corporate Marketing, Creative Services, Digital Marketing, Analytics and Sales/Marketing, as well as with the Global Engineering & Services Team, Sales, Global Partner Alliances and Executive Leadership.
This job supports the development of integrated marketing strategy and execution for the Partner, and priority GTMs of the Global Engineering and Services team and Sales.
What you'll do
- Strategizes, develops, and manages the JAM International plans, including the OEMs included.
- Serves as marketing owner for execution and reporting of the Partner's participation in WWT's annual JAM International (EMEA or APAC) Joint Advertising & Marketing Program, all Partner-related content on wwt.com, the quarterly Partner newsletter, and WWT's presence on Partner websites and channels.
- Works cross-functionally to develop integrated marketing plans across paid, owned and earned platforms.
- Makes significant contributions towards the generation of new business and growth opportunities.
- Collaborates and aligns with internal teams (Global Engineering & Services, Sales, Marketing and Alliances) and external partners specific to the role to develop relevant marketing programs and strategies.
- Leads or assists in market research and competitive benchmarking.
- Focuses on outcome analysis to understand the effectiveness of tactics against agreed WWT and partner goals.
- Deploys marketing campaigns that drive brand awareness, customer acquisition, expansion and retention aligned with partner, practice and sales priorities.
- Where applicable, meets quarterly/annual goals or MOU milestones outlined by the OEM partner the role supports.
- Gathers and collects data using provided tools and platforms to search, filter and collect relevant statistics and results (CTR, exit and bounce rates, session time, average pages per session, pipeline, revenue, etc.).
- Reviews and analyzes campaign and marketing performance data using dashboards and reports from WWT's Analytics and Digital Marketing teams or agencies, to formulate insights and recommendations on how to adjust, prioritize and optimize efforts for subsequent campaign phases or marketing programs.
- Develops timelines, budgets, and OEM funding (acquisition and proof of performance), manages Salesforce campaigns, and executes deliverables, including obtaining appropriate approvals and developing creative briefs.
- Delivers projects that may include signage, video, collateral, website content, emails, ads, PR, events, and promotions.
- Works with agency partners and across all WWT internal functions to develop and execute specific programs.
- Prepares presentations and clearly communicates findings from initiatives to management and the broader organization, e.g. Partner QBRs, Community Reviews, ATSM.
- Supports the Global Marketing team on regionalized initiatives that fit within the JAM International campaign.
