The posting
Responsibilities: 1. Market Insights & Product Strategy - Conduct comprehensive research on South Korea’s NEV/EV market, including competitors pricing structures, user behavior, and regulatory requirements. - Develop localized product strategies and key value propositions for South Korea. - Build Go-to-Market (GTM) plans and align with HQ product teams. 2. Product Lifecycle Management - Manage product lifecycle from introduction to end-of-life for each model. - Provide pricing strategy recommendations based on market dynamics. - Collaborate with the distributor and sales teams to monitor market performance. 3. Localization & Content Management - Localize product messaging, USP storytelling, and key communication points. - Review product brochures, specifications, digital content, and marketing materials to ensure accuracy. 4. Cross-functional Collaboration - Work closely with HQ product/brand teams, distributor partners, and local sales channels. - Support launch readiness across marketing, dealer network, and customer experience teams.
1. At least 5 years experience on product management or product MKT role; 2. Proven experience in product management or related role; 3. Ability to create product development and marketing strategies; 4. In-depth knowledge about the industry and product’s users; 5. Excellent market research skills and the ability to gain insight into the customers’ needs and experiences; 6. Outstanding social media marketing skills for connecting with audiences and growing relationships with them; 7. Knowledge of the product development life cycle; 8. Excellent written and verbal communication skills; • Familiar with the local homologation process and requirement.



