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Open nowPosted 127 days ago

【27届校招】海外战略传播培训生

xiaopeng/campus617 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now【27届校招】海外战略传播培训生xiaopeng/campus · Guangzhou, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

13.5% of postings close within 7 days. Measured by our own scanner across the market. xiaopeng/campus postings stay open a median of 4 days.

Share of postings closed within
  1. 2.3%1 day
  2. 4.6%3 days
  3. 13.5%7 days
  4. 21.8%14 days
  5. 36.6%30 days
  6. 58.9%60 days
This job: posted 127 days ago

xiaopeng/campus median: 4 days open

The posting

1. 高管社交媒体与内容传播(核心职责) -负责支持公司高管海外社交媒体账号(LinkedIn、X等)的内容策划与日常运营,协助打造高管个人品牌及行业影响力 -负责高管社交媒体内容日历(Editorial Calendar)的规划与维护,结合公司业务进展、重要节点、行业趋势及国际活动,持续策划优质内容选题 -独立撰写、编辑及优化英文社交媒体内容,包括高管观点文章、行业评论、业务动态、活动预热与回顾等 -主动挖掘公司内部业务进展、技术创新、产品动态及高管观点,将企业信息转化为具有传播价值的高管内容 -跟踪全球科技企业及行业领袖的社交媒体动态,研究优秀高管账号的内容策略、表达方式及传播趋势,为内容策划提供参考 -协调公司内部业务及海外区域团队,收集传播素材、核实信息并推动内容发布 -持续跟踪社交媒体传播表现,分析粉丝增长、互动率及内容效果,定期输出数据分析与优化建议 2. 行业研究与战略传播洞察 -持续跟踪AI、智能驾驶、机器人、智能汽车及可持续发展等重点领域的全球行业动态 -关注国际科技企业、高管及行业领袖的战略传播案例,研究其核心叙事、观点表达及传播策略 -研究全球行业热点、政策趋势及新兴议题,为高管内容策划及战略传播项目提供选题和洞察 -协助开展重点国际行业会议、论坛及重要外部交流活动的背景研究,为高管对外沟通提供支持 -定期整理行业动态及研究成果,形成行业简报、选题建议及专题分析 3. ESG与战略传播项目支持 -支持Responsible Technology、ESG等重点战略传播议题的研究、策划与内容开发 -跟踪全球科技企业在Responsible AI、可持续发展、企业社会责任及绿色转型等领域的实践与传播动态,研究行业最佳案例 -协助策划及推进ESG相关传播项目,包括议题研究、内容策划、传播素材整理及跨部门协调 -协助梳理重点外部利益相关方,包括国际媒体、行业分析师、智库、政府机构及行业意见领袖 -协助建设和维护团队战略传播资料库、ESG案例库及知识管理体系 -支持团队其他重点项目及日常工作

1、海外留学背景优先,新闻传播、国际关系、公共政策、英语、商业分析等相关专业优先 2、英语优秀,具备出色的英文写作、编辑及表达能力,能够独立撰写符合海外传播语境的英文社交媒体内容 3、对全球科技行业、人工智能、智能汽车及机器人领域有浓厚兴趣,具备较强的信息敏感度和内容判断力 4、熟悉LinkedIn、X等海外社交媒体平台,了解平台内容生态、传播规律及高管个人品牌建设 5、具备较强的研究分析、信息整合及独立思考能力,能够从复杂信息中提炼有价值的观点和传播选题 6、具备较强的独立工作能力和主动性,能够独立推进工作任务、主动发现和解决问题,在较少指导的情况下有效安排工作并按时交付成果 7、具备良好的时间管理和项目协调能力,能够同时处理多项任务,主动跟进工作进度,并确保沟通顺畅、执行到位 8、具备良好的跨团队沟通与协作能力,主动积极、注重细节,有较强的责任心和执行力 9、有海外社交媒体运营、英文内容创作、新闻编辑或企业传播相关实习经验者优先

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