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Open nowPosted 57 days ago

【探索者】用户洞察经理

xiaopeng/index1,586 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now【探索者】用户洞察经理xiaopeng/index · Guangzhou, Guangdong, Chinese Mainland

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. xiaopeng/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 57 days ago

xiaopeng/index median: 1 days open

The posting

【岗位定位】 我们需要一位具备1-3年汽车或消费电子行业用户研究经验的高潜人才。你不仅是用户声音的传递者，更是产品成功的共同定义者。你需要用结构化数据和专业洞察方法，解决业务痛点，推动理性决策，并协助构建标准化的用研体系。

【岗位职责】 1、全周期策略支撑与体系建设： 站在企划和产品矩阵等业务视角，主导所负责车型全生命周期（从机会洞察到上市复盘）调研；引入并内化国际咨询机构（如益普索、尼尔森）方法论，沉淀模块化、标准化的内部调研体系；通过定性与定量相结合的研究手段，主动识别业务难点，纠偏产品方向。 1. 车型产品全生命周期调研：深度参与品类机会洞察、车型产品定义与上市筹备相关的研究分析项目，作为各车型产品调研项目的主要负责人，负责调研需求沟通，研究方案设计、调研执行管控、调研数据分析及报告产出，为产品、造型等相关业务负责人提供客观的量化依据、研究结论及策略建议。 2. 流程标准化与业务赋能：基于业务场景，协助团队梳理和迭代调研流程、方法和数据库积累。与产品/造型团队建立互动机制，确立调研SOP与执行边界，提升结论权威性；赋能业务团队理解底层逻辑，实现从“被动执行”到“深度融合”的转变。 3. 结构化思维与理性决策：超越感性挖掘，运用数据分析方法及结构化思维，将需求转化为可量化的机会与风险，为高层提供经得起推敲的数据驱动决策依据；对用户画像进行深度挖掘和横向对比分析，对用户需求进行优先级排序，为配置/产品梯度设计提供更客观科学决策依据。 4. 数字化与项目管控： 协同数据BP推动调研数字化/自动化；独立把控大型复杂调研项目（如Car Clinic），高标准管理供应商，确保数据可靠性及严谨性。

1. 学历背景：统招本科及以上，心理学/社会学/统计学/经济学等专业；对汽车感兴趣的复合型人才优先。 2. 经验要求：1-3年用研经验（新能源车企，或头部调研类乙方公司优先），熟悉定性定量研究方法。 3. 核心能力： - 业务思维： 能听懂“弦外之音”，用商业语言汇报，关注业务价值的闭环。 - 结构化数据思维： 能将定性发现进行量化验证与逻辑推演。 - 方法论构建： 不仅是执行者，更是SOP的制定者与守护者。 - 软性素质：具备抗压能力与专业影响力，坚持协作共赢，保持客观立场； - 对AI/大数据等数字化工具持开放创新态度，能为团队提效和更可视化表达赋能。

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