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Open nowPosted 121 days ago

海外公关经理/资深经理/高级经理(舆情管理和媒体关系方向)

xiaopeng/index1,586 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now海外公关经理/资深经理/高级经理(舆情管理和媒体关系方向)xiaopeng/index · Guangzhou, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. xiaopeng/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 121 days ago

xiaopeng/index median: 1 days open

The posting

1、国际品牌公关策略与内容 (Brand Strategy & Content) 2、主导全球品牌叙事: 制定并操盘集团层面的国际品牌公关战略,传递清晰的品牌价值观与技术愿景,持续提升品牌在海外的知名度与高端心智。 3、协同集团与区域联动: 协同总部公关部与海外区域团队,确保全球品牌调性的统一性,同时支持区域落地的本土化传播。 4、搭建全球公关体系: 统筹管理全球公关资源网络,建立标准化的公关作业流程,赋能重点国家及区域的公关能力建设。 5、海外媒介拓展与舆情管理 (Media & Issues Management) 6、维护核心媒体关系: 深耕欧美及核心海外市场的主流媒体与头部 KOL 资源,建立长期稳定的信任关系,拓展品牌影响力边界。 7、舆情监控与危机应对: 建立并完善海外舆情监测与预警机制,实时追踪全球舆论动态,针对突发舆情及品牌危机提供专业的公关策略与应对方案。

1、行业洞察与成功案例 2、对全球科技及消费电子趋势有深刻见解,熟悉智能硬件/互联网产品逻辑;拥有成功的国际品牌传播案例,具备从 0 到 1 打造品牌或在成熟市场实现品牌突围的经验。 3、海外资源与人脉 4、拥有丰富的海外主流媒体及 KOL 资源(如 TechCrunch, The Verge, Bloomberg, WSJ 等及相关垂直领域达人),具备独立策划并执行深度媒体合作的能力。 5、语言与文化适应力 6、英语读写流利,具备极强的跨文化沟通能力; 深谙欧美社会文化及舆论环境,能够敏锐捕捉当地热点并规避文化禁忌。

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