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Open nowPosted 8 days ago

【探索者】商业分析师(国内)

xiaopeng/index1,586 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now【探索者】商业分析师(国内)xiaopeng/index · Guangzhou, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. xiaopeng/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 8 days ago

xiaopeng/index median: 1 days open

The posting

职位描述 核心定位: 作为国内汽车业务策略研究员,服务于公司高层及车型产品负责人,提供客观、中立、深度的市场与竞争洞察,为车型全生命周期的商业成功提供量化决策支撑。 1. 乘用车市场与竞争格局洞察:持续追踪国内新能源汽车大盘走势、细分市场演变及政策法规动向;深度解构核心竞企的战略布局、产品谱系、商业模式与底层降本逻辑,提供扎实的事实与数据基础,定期向公司高层输出高质量的行业与竞争深度研究报告; 2. 量价推演与定价策略支撑:建立系统化的价格与销量推演逻辑。在车型上市前,结合市场容量与竞争态势,提供新车定价策略建议;在车型上市后,敏锐捕捉竞品价格战异动,测算战损冲击,并输出精准的终端价格调整或权益应对策略。 3. GTM与战胜/战败因分析:剖析销量数据,联动一线渠道、用户反馈,开展竞争洞察,深度诊断车型上市后的人群、营销卖点有效性,客观剖析战胜/战败的真实原因,为策略调整提供弹药。 4. 研究体系与方法论沉淀: 推动构建标准化研究SOP与量化模型(如竞争圈界定模型、量价弹性模型等);协同数据团队,结合自动化、可视化的数据洞察,打造面向不同业务场景的核心洞察产品,提升部门整体的洞察效率与专业度。 5. 数据资产与看板维护: 参与业务数据标准的落地与质量核查,熟练运用BI工具开发及优化业务报表,保障核心数据指标准确性与及时性,提升数据驱动决策效率。

1. 教育背景: 本科及以上学历,商业分析、数据科学、统计学、经济学等相关专业优先。 2. 经验门槛:1-3年汽车行业市场研究、商业分析、数据分析经验。具备头部车企(新能源优先)、互联网/咨询公司(汽车业务线)相关岗位的实战背景,优秀者工作年限可放宽到1年以上。 3. 专业研究能力:具备极强的研究思维,掌握部分洞察或分析方法,如案头研究、定量问卷/定性访谈或竞争情报推演;能够运用市场分析框架,从海量、复杂的市场噪音中提炼出直击本质的商业结论。 4. 工具与数据素养:具备扎实的数据处理与统计分析底子。注:会使用vibe coding、AI agent工作流搭建者优先,但本岗位更看重商业逻辑的构建能力。 5. 高管沟通与影响力: 具备极强的结构化思维与书面/口头表达能力。能够从容应对高层汇报,善于将复杂的数据转化为清晰的商业故事,具备跨部门推动策略落地的抗压能力与协作能力。

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