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Open nowPosted 215 days ago

海外整合营销经理/资深经理/高级经理

xiaopeng/index1,586 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now海外整合营销经理/资深经理/高级经理xiaopeng/index · Guangzhou, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. xiaopeng/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 215 days ago

xiaopeng/index median: 1 days open

The posting

1、品牌传播整合营销策划:根据全球及区域传播目标,整合海外 PR、social、创意、媒介、本地化等资源,制定并输出整体品牌营销方案。 2、产品上市营销项目管理:作为海外产品上市项目 PM,对产品全生命周期的商业目标、品牌目标、传播目标全权负责。 3、生命周期 IMC 方案制定:策划输出海外产品营销策略,整合跨区域、跨领域资源,制定完整的生命周期整合营销(IMC)方案并推动落地。 4、项目执行与风险管理:拉通项目涉及的海内外各模块,推动项目高效执行落地,过程中做好风险识别与管控,及时补位,保障项目顺利推进。 5、营销效果跟踪与优化:建立海外营销数据追踪体系,对营销项目效果进行监测、复盘与分析,持续优化策略与执行动作,提升营销 ROI。

1、5 年以上整合营销相关工作经验,其中甲方市场部经验不少于 3 年,有新能源汽车 / 汽车 / 3C / 科技 / 互联网品牌海外营销经验优先。 2、专业能力:具备敏锐的海外市场洞察力与营销反应力,擅长整合传播策划与项目管理。 3、软技能:具备较强的跨文化沟通、执行与问题解决能力,能高效协同海内外团队推进项目。 4、语言要求:英语可作为工作语言(听说读写流利)

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