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Open nowPosted 56 days ago

品牌VI设计经理/资深经理/高级经理

xiaopeng/index1,586 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now品牌VI设计经理/资深经理/高级经理xiaopeng/index · Guangzhou, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. xiaopeng/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 56 days ago

xiaopeng/index median: 1 days open

The posting

1、根据公司品牌战略,制定品牌视觉策略,主导新品牌 / 母品牌 / 子品牌 VI 体系搭建、视觉升级,建立长期可持续的品牌视觉语言。 2、输出标准化 VI 管理手册,建立品牌视觉管控机制,统筹多产品线、多区域视觉统一;组织 VI 规范宣贯、培训与视觉巡检。 3、负责重大品牌项目视觉创意:品牌发布会、形象升级、品牌包装体系、全球传播视觉主视觉。 4、管理外部设计供应商,把控创意方向、品质、预算与交付节点。 5、沉淀品牌设计资产、组件模板、视觉指南,赋能市场、营销团队自助产出合规物料。 6、持续复盘品牌视觉市场表现,输出视觉迭代方案,强化品牌差异化识别。

1、5 年以上品牌全案设计经验,独立主导至少 2 套完整 VI 体系落地,有集团多品牌管理经验优先。 2、精通 VI 从策略→创意→规范→落地全链路,具备较强提案能力,可向管理层汇报设计方案。 3、精通色彩管理、各类媒介输出标准;理解线上数字化视觉与线下实体物料差异。 4、具备商业思维,能结合业务目标做视觉决策,平衡创意、成本与落地可行性。 5、优秀跨部门协同能力,逻辑清晰,具备规范搭建、流程梳理能力。

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