The posting
About the Position
YABA is a multi-brand health and wellness company, home to NaturaleBio, Matcha DNA, and Incite Nutrition. We are entering an exciting new chapter: building on our strong foundations to grow through a broader mix of channels and markets, and to become an even more brand- and consumer-led company. We are looking for a CMO to lead that evolution.
This is a strategic leadership role, not an execution role. You will decide where we are heading: which channels and markets each brand should prioritize and in what order, how to balance today’s strengths with tomorrow’s opportunities, and how to build a marketing organization capable of getting us there.
Market and channel strategy. Each of our three brands is at a different stage and has a different market footprint. You will build a deliberate market-by-market plan for every brand: not just which channels, but which channels in which countries, and in what order. You’ll decide where we invest first, where we test, and where we wait.
How you will contribute
You’ll own YABA’s marketing, product, and channel strategy end to end, reporting directly to the CEO. You’ll set the pace and priorities for each brand, working closely with the brand, product and channel leaders who bring that strategy to life.
You’ll lead a marketing organization built for this next phase, covering brand marketing, product, performance marketing, and project management. Your job is to keep strategy and execution connected, so that the direction you set is always grounded in what our teams see on the ground.
As a member of this team you will
- Own YABA’s overall marketing, product and channel strategy, broadening our mix of channels and markets at a pace the business can sustain
- Build the market-by-market strategy for each brand: priority markets, the right channels in each country, and the sequence in which to act
- Set strategic priorities and investment allocation across our brands, each at a different stage of maturity
- Lead and develop the senior leaders of our brand and channel teams
- Lead brand marketing, product, performance marketing, and project management
- Partner with the CEO and CFO on the investment case and pace for new channels and markets
- Build the marketing organization YABA needs for its next phase: hiring, structuring, and developing the team as we scale
- Represent marketing strategy and performance to the CEO, translating channel and market shifts into decisions the business can act on
- Stay close enough to execution to know when strategy needs to adapt, without doing your team’s jobs for them
Who will thrive in this role
- 10+ years in senior marketing leadership, with hands-on experience leading a channel diversification or a marketplace-to-DTC transition, not only managing an already-diversified portfolio
- Proven experience building and leading a marketing organization across multiple brands or a diverse portfolio
- Experience in health, nutrition, wellness, or CPG
- Genuine fluency in both worlds: marketplace dynamics and DTC/ecommerce fundamentals
- Experience building market-by-market or country-level go-to-market strategy, not just channel strategy within a single market
- Experience owning a P&L and making investment trade-offs across brands or channels
- Comfortable operating in ambiguity and leading a team through a period of significant, ongoing change
- Experience managing senior managers (Head-level or above) directly, not just individual contributors
- Spanish and English spoken fluently, level C1 (any other European language is a plus)
YABA’s team commitment
We are YABA, the lifelong well-being curator. Pioneering a new era of thriving longevity, to not only live longer but also better. We combine health and pleasure through a holistic approach to quality and growth.
Our people and culture are our strength. We value care, curiosity, eagerness, and joy. Every voice matters, fostering teamwork and supportive relationships. Challenges fuel growth, and open collaboration drives the best results. Inspired by our Mediterranean roots, we embrace a balanced, joyful life and prioritize well-being.
What will the interview process look like
- People & Culture screening
- Interview with the CEO
- Interview with Team Leaders
- Interview with Board Members
Why you'll love working at Yaba
- People-First Culture At YABA, people are at the heart of everything we do. We’re building a place where you can thrive, feel valued, and have a real impact.
- Time to Recharge Enjoy 25 vacation days each year to rest, explore, or spend time with loved ones.
- Smart Compensation Access tax-advantaged flexible retribution, allowing you to personalize your compensation package with benefits that fit your lifestyle.
- Work-Life Harmony We trust you to do your best work your way with flexible hours and the option to work hybrid.
- Monthly Wellbeing Day Take one Wellbeing Day Off every month to focus on yourself, whether that means rest, reflection, or recharging (that’s 12 extra days off per year!).
- Birthday Off Celebrate your special day your way, with a day off during your birthday month.
