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Open nowPosted 61 days ago

Influencer Marketing

Yogabar17 open roles

Where
Bengaluru, India
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Your applicationOpen nowInfluencer MarketingYogabar · Bengaluru, India

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 61 days ago

The posting

Influencer Marketing Executive

Location: Bangalore Department: Marketing Experience: 2–3 years Industry: FMCG / D2C / Food & Beverage / Consumer Brands Work Mode: Work from Office

About Yogabar

Yogabar is a modern Indian health-food brand focused on making healthy eating more convenient, accessible, and exciting. As we continue to grow across D2C, E-commerce, Quick Commerce, Modern Trade and General Trade, we are looking for an Influencer Marketing Executive to strengthen our creator ecosystem and drive meaningful consumer engagement.

Role Overview

We are looking for an Influencer Marketing Executive who can independently manage influencer campaigns end-to-end — from identifying the right creators and negotiating commercials to coordinating execution, tracking performance and building long-term influencer relationships.

The ideal candidate should have a strong understanding of social media, creator trends and influencer marketing, along with the ability to manage multiple campaigns in a fast-paced environment.

Key Responsibilities

Influencer Strategy & Campaign Execution

  • Plan and execute influencer marketing campaigns aligned with Yogabar's brand and business objectives.
  • Identify and shortlist relevant influencers and creators across Instagram, YouTube and other relevant platforms.
  • Build creator strategies based on campaign objectives, target audience, category and budget.
  • Manage influencer campaigns from briefing to content approval, publishing and reporting.
  • Ensure all deliverables are executed within timelines and agreed campaign guidelines.

Influencer Management

  • Build and maintain strong relationships with influencers and content creators.
  • Coordinate directly with creators for campaign requirements, briefs, deliverables and timelines.
  • Negotiate influencer commercials, deliverables and usage rights within approved budgets.
  • Manage multiple influencer engagements simultaneously and ensure timely follow-ups.
  • Maintain a database of relevant creators and continuously identify new and emerging talent.

Agency Management

  • Coordinate with influencer marketing agencies for campaign planning and execution.
  • Share campaign briefs, budgets and requirements with agencies.
  • Evaluate agency proposals and creator recommendations.
  • Ensure agencies deliver campaigns as per agreed timelines, commercials and quality standards.

Content & Brand Alignment

  • Work closely with the Brand and Creative teams to develop influencer briefs and campaign concepts.
  • Ensure influencer content is aligned with Yogabar's brand tone, messaging and guidelines while retaining creator authenticity.
  • Review and coordinate content approvals with internal stakeholders and creators.
  • Identify opportunities to repurpose high-performing influencer content across Yogabar's digital channels.

Performance & Reporting

  • Track campaign performance and prepare post-campaign reports.
  • Monitor metrics such as reach, impressions, engagement, views, clicks, conversions and cost efficiency.
  • Analyse creator and campaign performance to identify what works and optimise future campaigns.
  • Maintain accurate influencer trackers, campaign records and budget sheets.
  • Share key learnings and recommendations with the marketing team.

Trend & Competitor Tracking

  • Stay updated on emerging creators, influencer trends, formats and social media platforms.
  • Track competitor influencer campaigns and identify relevant opportunities for Yogabar.
  • Identify new creator communities, content formats, and partnerships that can help increase brand awareness and engagement.

What We're Looking For

  • 2–3 years of experience in Influencer Marketing, Creator Marketing, Digital Marketing or Social Media Marketing.
  • Prior experience working with influencers/creators, agencies, or consumer brands is preferred.
  • Strong understanding of Instagram, YouTube, and the broader creator ecosystem.
  • Experience in influencer identification, campaign management and commercial negotiations.
  • Strong communication, coordination and relationship-management skills.
  • Ability to manage multiple campaigns and stakeholders simultaneously.
  • Strong organisational skills and attention to detail.
  • Comfortable working with Excel/Google Sheets and campaign trackers.
  • Ability to analyse campaign performance and derive actionable insights.
  • Proactive, creative and commercially aware with a strong understanding of current social media trends.

Good to Have

  • Experience in FMCG, Food & Beverage, Health & Wellness, Nutrition or D2C.
  • Experience working with influencer marketing agencies.
  • Exposure to affiliate/influencer-led sales campaigns.
  • Understanding of influencer whitelisting, paid amplification, and content usage rights.
  • Experience with influencer marketing platforms or creator discovery tools.
  • Strong network of relevant creators across lifestyle, fitness, food, wellness and nutrition categories.

Why Yogabar?

  • Work with a fast-growing Indian consumer brand.
  • Build and manage a diverse creator ecosystem across multiple categories.
  • Get hands-on exposure to Brand, Digital, D2C, and E-commerce marketing.
  • Opportunity to own influencer campaigns and directly contribute to brand growth.
  • Work in a fast-paced environment where creativity, experimentation, and new ideas are encouraged.
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