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Open nowPosted 62 days ago

Manager– D2C Website Growth & Performance Marketing

Yogabar17 open roles

Where
Bengaluru, India
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Your applicationOpen nowManager– D2C Website Growth & Performance MarketingYogabar · Bengaluru, India

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This job: posted 62 days ago

The posting

Manager – D2C Website Growth & Performance Marketing

Who We Are: Yoga Bar is a Bangalore-based health-food brand on a mission to make the country eat healthier. As part of the ITC ecosystem, we are scaling rapidly across all channels. We’re looking for a hands-on, data-driven Associate – D2C Website Growth & Performance Marketing who can take ownership of the Yoga Bar website as a business and growth channel.

What You Will Work On: • Build and scale performance marketing for Yoga Bar’s D2C website. • Drive profitable customer acquisition while continuously improving ROAS, CAC, LTV and payback periods. • Scale existing acquisition channels while identifying and unlocking new customer acquisition opportunities. • Build data-driven experimentation frameworks to improve campaign performance and marketing efficiency. • Develop repeatable performance marketing playbooks for product launches, campaigns and new market opportunities. • Work closely with the Brand, Creative, E-commerce and CRM teams to build a strong and consistent customer acquisition funnel. What You'll Own • End-to-end ownership of paid acquisition across Meta, Google and other relevant high-impact channels. • Own the performance marketing P&L;, with accountability for acquisition efficiency, contribution margin, payback and long-term profitability. • Drive budget planning, forecasting, attribution analysis and channel performance optimisation. • Track and optimise key metrics including ROAS, CAC, LTV, CVR, AOV, contribution margin and payback period. • Build a strong culture of experimentation, analytics, automation and execution. • Work with creative teams to develop and test performance-led ad creatives, messaging and landing pages. • Analyse customer and campaign data to identify opportunities for improving conversion and customer lifetime value. • Continuously test new audiences, creatives, offers, campaigns and acquisition strategies. • Monitor competitors and category trends to identify new growth opportunities for Yoga Bar’s D2C business.

What We're Looking For: • 2–4 years of experience in performance marketing, D2C growth, digital marketing or a similar role. • Hands-on experience managing Meta Ads, Google Ads and other paid acquisition channels. • Experience working on D2C/FMCG/consumer brands is strongly preferred. • Strong understanding of ROAS, CAC, LTV, contribution margin, payback and conversion funnels. • Strong analytical skills with the ability to translate data into actionable business decisions. • Experience working with GA4, Excel/Google Sheets and marketing analytics tools. • Strong understanding of the complete acquisition fi website fi conversion fi repeat purchase funnel. • Comfortable managing budgets and taking ownership of business outcomes rather than just campaign execution. • Ability to work in a fast-paced, high-growth environment with a strong bias towards experimentation and execution. Good to Have • Experience managing performance marketing for an FMCG, food, health, beauty or other consumer D2C brand. • Experience with Shopify / Shopify Plus. • Exposure to CRO, A/B testing and landing-page optimisation. • Experience working with CRM/retention teams to improve repeat purchases and LTV. • Experience working with performance marketing agencies or external partners.

Role Details Designation- Associate – D2C Website Growth & Performance Marketing Experience- 2–4 years

Location- Bangalore

Work Mode- Work from Office

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