The posting
About the company
Our client is a globally recognized European leader in premium audio equipment operating in over 70 countries, distinguished by proprietary technology and advanced acoustic innovation that delivers high-fidelity sound reproduction at competitive prices.
The company has established a loyal customer base across private homes and commercial environments worldwide through its commitment to quality.
It recently expanded its regional presence by establishing a dedicated Asia Pacific hub in Kuala Lumpur to strengthen operations across multiple markets in the region.
This strategic expansion reinforces the company's long-term commitment through enhanced localized service and partnership development.
About the Role
They are seeking an experienced and dynamic Sales Director to lead their commercial operations in Malaysia, with a strategic mandate to expand across Southeast Asia. Based in Kuala Lumpur, this role is critical in driving revenue growth, building high-performing teams, and strengthening our regional presence.
The Sales Director will manage a team of 5 professionals and work closely with the headquarter in Europe, operating in a highly international and collaborative environment.
Key Responsibilities
Commercial Leadership & Strategy
- Define and execute the sales strategy for Malaysia, aligned with global objectives
- Identify growth opportunities and prepare for expansion into Southeast Asia markets
- Develop and manage key customer relationships and strategic partnerships
- Monitor market trends, competitor activity, and customer needs to adapt strategy
Business Development
- Drive new business acquisition and revenue growth
- Expand the company's presence beyond Malaysia across Southeast Asia, for instance, by identifying, developing, and appointing new distributor partners throughout the region.
- Represent the company at industry events and key client meetings
Team Management
- Lead, coach, and develop a team of 5 sales professionals
- Establish clear performance objectives and KPIs
- Foster a high-performance, results-driven culture
Financial & P&L Responsibility
- Own and manage the P&L for the Malaysian business
- Develop budgets, forecasts, and financial plans
- Ensure strong financial discipline and profitability
- Work closely with finance teams to monitor performance and optimize margins
International Collaboration
- Maintain weekly communication with headquarters in Europe
- Align local execution with global strategies and standards
- Contribute to international projects and cross-regional initiatives
Travel
- Willingness to travel across Asia and periodically to Europe (HQ)
Requirements
Experience & Skills
- Proven experience in a senior sales leadership role, preferably in an international company
- Strong track record of delivering revenue growth and market expansion
- Experience managing and developing sales & marketing teams
- Solid understanding of accounting principles and financial management, including P&L ownership
- Experience working in or with Southeast Asian markets is a strong advantage
- Previous experience in the premium Hi-Fi industry or within the premium consumer goods sector would be considered a strong advantage.
Personal Attributes
- Strong commercial drive with a results-oriented mindset, demonstrating a proactive approach to identifying opportunities, driving business growth, and consistently achieving or exceeding targets.
- Entrepreneurial mindset with a hands-on approach
- Strategic thinker with strong execution capabilities
- Strong leadership and people management skills
- Highly adaptable in a multicultural, international environment
- Excellent communication skills, with ability to engage stakeholders across regions
Languages
- Fluent in English (mandatory) as well as in Chinese
- Additional Southeast Asian languages are a plus
What We Offer
- Opportunity to lead and expand a regional business
- Exposure to a global organization with HQ in Europe
- Dynamic and international working environment
- Career growth aligned with regional expansion
- Reporting to the Regional Director APAC



